Effective Communication in Business-Free-Samples for Students

Question: You will compose a Memo because of the Case Study gave. Answer: To: Mrs. Rania Singh, Customer Services Agent From: Director of Sigma Global Date: 4.8.17 Re: Change of Policy This is to educate you for the sake regarding the authority of Sigma Global that we are adjusting a portion of our authoritative strategies because of miscommunication among the operators and the hierarchical administration. The strategies that are being adjusted are as per the following: Each specialist of the organization needs to get endorsement from the association for creating any showcasing material with the end goal of the nearby commercial. Showcasing is one of the key achievement variables of the association and the authoritative improvement is profoundly reliant on advertising. In this manner, specialists should know about their job and obligation towards the association. As it is significant for each operator to keep up the business morals, they should maintain a strategic distance from any exploitative practices. They should ensure that organization knows about their all sort of movement. They have to educate the hierarchical authority about the practices. While promoting in the neighborhood advertise, they have to keep up customary correspondence with the association to maintain a strategic distance from any sort of disparity. Powerful correspondence will assist them with earning the confidence of the association and keep up a drawn out connection with th em. Specialists must be not associated with any sort of uncalled for rehearses. They should treat the whole community similarly and advance their name suitably. Prior to beginning any sort of special movement, understudy must ensure that they know about all the courses conveyed by the association and the positioning of the association. It will assist them with promoting the brand name in a proper way. They should not be one-sided towards any middle. It will influence their moral practices. Operators should know about the way that they should not be engaged with any sort of untrustworthy practices, which can devastate their connection with the association. So as to keep up a solid and straightforward connection with the association, the operators need to advance the brand name in such a way, that it can assist the association with earning notoriety in the general public comprehensively. Settlement exhortation should be precise where guarantee must meet desires and experience. As the understudies are originating from the global nations, they have to discover a spot that will assist with pleasing themselves just as their families in the event that they are coming. On expansion to this, the spot ought to be inside the spending plan of the understudies. On the off chance that the operators are promising a spot inside the financial plan of the understudies, at that point the spot ought not accompany any shrouded cost. In addition, the understudies will require a spot that is close to the instructive establishment where they have taken up the course. In the event that the understudies are choosing a convenience that is close to the college then the spot ought to be inside the separation that has been guaranteed to them. There can be various civilities that are available in the convenience, the data with respect to the courtesies ought to be exact and the understudies ough t not be frustrated after they have gone to the spot or shiftedto the new area from their nation. Since Australia is a worldwide center point for advanced education, understudies originate from various pieces of the world. Those incorporate the primary world just as from the underdeveloped nations. Because of the financial divergence in the nations, the understudies experience various kinds of transport framework in their nations of origin. The Australian vehicle can be an entirely different framework for a portion of the outside understudies. In this way, the arrangement with respect to transportation ought to incorporate a clear portrayal of the vehicle system of the nation. It ought to have a guide of the framework alongside the vehicle choices. Alongside the guide, there ought to be a portrayal of evaluated cost, for example, transport ticket value, metro ticket value, railroad ticket cost and so on. It ought to likewise make reference to the concession strategies, for example, understudy rebate pass and different advantages, for example, month to month pass, numerous ride ti ckets and so on ought to likewise be incorporated to make the understudies OK with the vehicle. Understudies who are coming to Australia may go in close vicinity to their family and kids. Childcare is one of the most significant necessities for the understudy who are moving with the family. The names of the youngster care benefits, the location and the telephone numbers ought to be given to the understudies and the data ought to be precise so they would confront no issues in finding the spot. The offices of the youngster care administrations ought to be referenced appropriately. The opening and the end hours of the kid care administration ought to be right as the understudy would picked the administration dependent on span of the college. The college breaks and the days when the childcare will be shut ought to likewise be referenced. The breaks of the college ought to concur with the breaks of the youngster care administrations. The location of the kid care ought to likewise be exact as the understudies would jump at the chance to keep their youngsters set up that is closer to the college.

KFC Corporation Essay

KFC Corporation, or KFC, established and furthermore known as Kentucky Fried chicken is a chain of drive-through joint situated in Louisville, Kentucky. KFC is a brand and working section, called a â€Å"concept† of Yum! Brands since 1997 when that organization was spun off from PepsiCo. KFC basically sells chicken in type of pieces, wraps, servings of mixed greens and sandwiches. While its essential center is seared chicken, KFC additionally offers a line of cooked chicken items, side dishes and pastries. Target Market â€Å"The procedure of assessing each market segment’s engaging quality and choosing at least two segments† As the outlets of KFC are in luxurious region and costs are excessively high (overhead costs lease, cooling, workers), so KFC target upper and white collar classes. Target showcase relies on size and development pace of populace, organization assets and auxiliary engaging quality of market section. Market Positioning For an item to possess an unmistakable, particular and alluring spot comparative with â€Å"competing items in the brains of target consumer.† In KFC criticism is taken from the client so as to realize the client requests and afterward enhancements are made in the item. KFC centers around unadulterated and new food so as to make an unmistakable and away from in the psyches of clients, KFC has a solid brand name and they are driving business sector in seared chicken.

How to Cite a Pamphlet

How to Cite a Pamphlet (3) Working on a project about a museum exhibit? You’ll likely want to cite the pamphlet given to visitors, in addition to newspaper clippings about the exhibit or books written on the subject presented. Compiling information about a business? You may want to quote directly from the company’s brochure. Citing a pamphlet may seem like a daunting task at first. You may be more accustomed to writing citations for scholarly works, rather than for primary source documents. But with the proper information, you’ll find that citing a pamphlet isn’t as challenging as it might seem initially. In fact, the information required is quite similar to what you’d need if you were citing a book. Let’s review how to do this in MLA format (8th ed.), APA format, and Chicago/Turabian. For our example, let’s look at the pamphlet “Access” by the Metropolitan Museum of Art in New York City. To cite a pamphlet properly, you must identify the following pieces of information: The author of the pamphlet. This can be an individual, group, or organization Title of the pamphlet URL of the website that the pamphlet was found on (if found online) Date the pamphlet was published Publisher of the pamphlet City where the publisher is located (for Chicago/Turabian) Use the following structure to cite a pamphlet in MLA format: Last name, First name of the author or Organization responsible for the creation of the pamphlet. Title of the Pamphlet. Publisher*, date of publication, URL. (remove http:// or https:// from the citation). *Note about the Publisher: If the name of the publisher matches the name of the author, start the citation with the title and do not include the author information. If in Print: If the pamphlet is found in print, end the citation with the date of publication and a period. Exclude the URL. Here’s how the above example would be cited in MLA format: Access. The Metropolitan Museum of Art, Fall 2017, metmuseum.org/-/media/Files/Events/Programs/Progs%20for%20Visitors%20with%20Disabilities/AccessCalendar.pdf. *The Metropolitan Museum of Art is both the author and the publisher. To prevent duplication of this information twice in the citation, The Metropolitan Museum of Art is only included in the publisher position.   Use the following structure to cite a pamphlet in APA: To cite a pamphlet found online in APA, use the following structure: Author’s Last name, First initial. Middle initial. or Name of Organization. (Year the pamphlet was published). Title of pamphlet [Brochure]. Retrieved from URL If in Print: To cite a pamphlet in print in APA, use the following structure: Author’s Last name, First initial. Middle initial. or Name of Organization. (Year the pamphlet was published). Title of pamphlet [Brochure]. City of publisher, State abbreviation or Country: Publisher*. *When citing a pamphlet in print in APA, if the name of the publisher matches the name of the author, place the word Author in the place where the publisher’s name would be. Here’s how the above example would be cited as an APA citation: The Metropolitan Museum of Art (2017). Access [Brochure]. Retrieved from https://metmuseum.org/-/media/Files/Events/Programs/Progs%20for%20Visitors%20with%20Disabilities/AccessCalendar.pdf If citing the same pamphlet in print, the APA citation would look like this: The Metropolitan Museum of Art (2017). Access [Brochure]. New York, NY: Author. Use the following structure to cite a pamphlet in Chicago/Turabian: Last name, First name of the Author or Name of the Organization who wrote the pamphlet. Title of Brochure. City of Publication: Publisher, Year published. URL. If in Print: If citing the pamphlet in print in Chicago/Turabian, exclude the URL from the citation and end the citation with a period. Here’s how the above example would be cited in Chicago/Turabian: The Metropolitan Museum of Art. Access. New York: The Metropolitan Museum of Art, 2017, https://metmuseum.org/-/media/Files/Events/Programs/Progs%20for%20Visitors%20with%20Disabilities/AccessCalendar.pdf. One Last Option If you like guided forms better, has a citation form specifically for pamphlets that tells you exactly what information is needed for the citation. Simply fill in the form with the correct information and the citation will be generated for you. Click here to try it out.

The Effects Of Cell Phones On Our Lives - 1053 Words

The discovery of cellphones is one of the countless innovations in the past years that improve our everyday lives. The wide use of cell phones has caused a remarkable impact on physical, and social aspects of our life. Cell phones impacts have contributed positively to our lives, but still others have influenced negatively on our life. With technology, the way we communicate has changed over the past year with our smart phones we can surf the internet, check our social media accounts, use GPS, and text and call our families and friends. The cell phones have made a significant impact on the social life of people. It helps us to communicate and stay connected around the world. People use their cell phones for nearly everything from cameras, alarm clock, radio, social networks and access to Internet to mobile money transactions. In the past few years the use of cell phones has suddenly increased, since we can do almost everything in our phones. The smart phone keeps us in touch with family members, and friends. If we want to talk to them and they live far away from us, we don’t have to write a letter and wait for days to receive it. We can just text, call or e-mail them with our smart phone. Phones made easier to stay in touch with the people we care about. The calendar in our phone made it easier to plan, schedule our daily routine and made it harder to not forget about work. Smith stated that cell phone owners are more likely to view their phone as a time saver. When weShow MoreRelatedCell Phones And Its Effects On Our Lives938 Words   |  4 Pagesout lives. We use our cell phones for everything from finding directions, to taking pictures of moments you do not want to forget. Everywhere you go, you cell phone goes with you, if you forget it at home, somehow we feel naked without it. Cell phone s have become so powerful and useful for so many things other than just making phone calls; I do not even know why we still call them phones. With that, we have the right to feel secure and free from unwarranted searches though our cell phones andRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagestechnology and increasing use of cell phones, a lot of studies are taking place. Even though cell phones today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundings when using itRead MoreCell Phones Effect Our Lives977 Words   |  4 PagesHow Cell Phones Effect our Everyday Lives Once upon a time, cell phones did not exist. If you wanted to make a call you had to use a home phone or a pay phone, but cell phones are now common place in our everyday lives. Almost everyone has one, even children in elementary school have cell phones. So how does having such easy access to a cell phone effect our everyday lives? The positive effects of cell phones are easy to see, as cell phones can be convenient and used as a life line in an emergencyRead MoreCell Phones And Its Effect On Our Lives1612 Words   |  7 PagesFollowing the time when the mid 1980s, phones have been rapidly moving their route into our commonplace lives, particularly with the presentation of cam telephones in the early part of the new thousand years. As cells develop they have more of an effect on our commonplace lives and I need to exactly how much they are affecting. Similarly as with new engineering in whatever other structure, phones have changed enormously over their generally short life com passes. As these progressions happen, soRead MoreCell Phones And Its Effects On Our Lives862 Words   |  4 Pageshouse without theirs. The answer to this riddle? Cell phones. Children and adults alike are partaking in the growing addiction to their mobile devices. Can we blame them though? The sheer amount of uses, features, along with other various gizmos that come along with a cell phone are enough to make not having one a handicap on most people. Schools, websites, work places, all are integrating cell phone use into their everyday tasks. Downsides to cell phones do exist, but the benefits of having one farRead MoreThe Effects Of Cell Phones On Our Lives2011 Words   |  9 PagesDue to increasing technological innovations, many people are gradually trapping themselves in the web of cell phones. Even with primary laws in effect, drivers are tempted to text and drive on the road, and it has only brought grave consequences. According to the United States Department of Transportat ion, â€Å"It is estimated that drivers who text while on the road contribute to at least 100,000 collisions each year (qt. in Northwest drivers Admit). Besides causing careless accidents, intexicated driversRead MoreCell Phones And Its Effects On Our Lives924 Words   |  4 PagesCellular Distractions Can Wait. Cell phones, otherwise known as smart phones by today’s standards, are an immense help to most Americans in many ways. We use our cell phones daily for communication with friends and family through texting and phone calls, scheduling appointment, or social media. However, the convenience of smart phones is being abused daily in several ways that can lead to severe impacts with the distractions they cause. The advancement of cell phone technology in the last decadeRead MoreCell Phones And Its Effects On Our Lives Essay1222 Words   |  5 PagesGone are the days when cell telephones were considered as extravagance thing to have with. The developing rivalry in portable makers has brought down the costs of cellular telephones to that degree that these days, purchasing a cell telephone is not a major ordeal. Simply spend a couple bucks and you are pleased proprietor of a cell telephone. In today s opportunity, it s elusive a man who does not possess a cellular telephone. The little contraption is an essential need of life. In any case, whyRead MoreCell Phones And Its Effect On Our Lives894 Words   |  4 Pages The first cell phone that was build in a car the reason why it was because it was too big to carry around in your pockets. Buying a phone in 1980 were very expensive, not everyone can afford a phone for themselves. Cell phones back in the day would cost just about over a couple thousand of dollars. The mobile devices that were made in that time was only for phone calls without any caller ID s to tell who s calling you. .Cell phones have been producing a lot better over these few years. BackRead MoreCell Phones And Its Effect On Our Lives934 Words   |  4 Pagesanother being exist, especially in our generation. This seems to be not a problem at moment, but with advancement of technology and new ways of meeting people digitally is seems people feel it’s appropriate to constantly be on their mobile devices without any consequences or surroundings. With Mobile device and other forms of wireless communication also effecting on distracting driving. The use of cell phones pose a risk for society in many ways involving cell phone conversations and texting or instant

The Legalization Of Recreational Drugs - 1807 Words

In 2013 there was over a hundred thousand drug related crimes recorded in Canada. Some countries around the world, such as the Netherlands, have loosened their restrictions on recreational drug use in an attempt to lower crime rates in their nation. The current law in Canada strictly prohibits the use and distribution of all recreational drugs. Many people, however, question if this is the best way to regulate drugs. Some would argue that legalizing drugs would create an economic opportunity for the government, reduce crime, reduce drug illnesses and fatalities, and give citizens their justified rights. Thus, the government should legalize recreational drugs to be consumed and distributed in the same way as alcohol. Many people do not put enough thought into the idea of how the state should regulate drugs; they feel that since they do not use drugs, it does not affect them. However, the truth is the legalization of recreational drugs would be a huge change for Canada. It would change the lives of all citizens, whether they use drugs or not. How the state regulates drugs will force a change on even a non-users social life, taxes, morals, and much more. The first reason the state should legalize drugs is because if recreational drugs were sold in the free market, the state would be able to make large economic gains. Introducing drugs to the free market would allow the government to put a high tax on drugs just as they do with cigarettes or alcohol and make a hugeShow MoreRelatedThe Legalization Of Recreational Drugs1551 Words   |  7 PagesThe legalization of recreational drugs in the United States is a polarizing issue that affects every American, whether they are a drug user or not. Both sides present arguments that call for changes to federal drug policy. The pro-drug side says that the recreational use of drugs should be allowed and the law should change to legalize it. The anti-drug side says that the use of drugs should continue to be illegal and more should be done to control drug use. All side of this issue have a point theyRead MoreShould Legalization Of Recreational Drugs Be A Great Nation?977 Words   |  4 Pagesdecrease in prisons and prisoners, legalization and decriminalization of recreational drugs are some of the core issues the US needs to strengthen to become a great nation. There is an utmost need to legalize and decriminalize recreational drug use in the US, now more than ever. The government no longer needs to intervene upon the personal rights and freedoms of adults. One should have control over the choices of his/her own life. Rather than criminalizing drug addicts they should be given a choiceRead MoreShould Marijuana Be Legalized? Essay1223 Words   |  5 Pageseconomies of the states which have legalized recreational marijuana use for consumers over the age of 21. Many predictions were made referring to the outcome of marijuana legalization, however, most predictions made did not foretell the actual outcome. The act of legalization in the state of Colorado has yielded many advantages in the field of marketing. With these advantages, however, come many disadvantages. This study will identify how marijuana legalization can affect the US market economy. This studyRead MoreWhy Not Legalize Marijuana? Essay1173 Words   |  5 PagesMarijuana should be legalized for both recreational and medicinal use because the US economy can reap significant benefits from legalization as well as create an influx of jobs and also to reduce street and gang disputes relating to marijuana. Also, marijuana should be legalized because it has been dealt an unfair hand by society and is justifiably safer than most know it to be. First, marijuana should be legalized in the US for both recreational and medicinal purposes because there is a very substantialRead MoreShould Marijuana Be Legalized?972 Words   |  4 PagesMarijuana Legalization For thousands of years, marijuana has been used for a myriad of purposes ranging from medical use to recreational use. Although small steps are being for marijuana legalization across the country, there is still a long way to go. Some folks argue that marijuana is a gateway drug and impairs judgement, causing people to act recklessly. However, extensive studies have been conducted on the effects, risks, and benefits of marijuana, and have proven marijuana to be safer thanRead MoreShould Marijuana Be Legalized?1004 Words   |  5 Pagesmost people are not properly informed of the facts. Cannabis is the third most widely used recreational drug, after alcohol and tobacco (About Marijuana). Yet, it is the only contender out of those three that is not legal. While marijuana is very addictive, recreational marijuana should be legalized because of the benefits it could provide for our economy and society as a result of the loss of business for drug dealers, less arrests and freeing of space in prisons, and major tax revenue. â€Å"MarijuanaRead MoreThe Legalization Of Marijuana And Marijuana Essay1314 Words   |  6 Pagesof the bused drugs in America and the rest of the world. Interesting accumulating evidence show that the significant negative impact of this drug outweighs the positive effects. However, the medical benefits of the drug seem on the process of chemical compounds as compared to the drug itself. Medical debates show that chemical compound in marijuana are the problem as compared to the plant. The said chemical compound affects the mental and physical health of the persons abusing this drug. There haveRead MoreShould Marijuana Be Legalized?1565 Words   |  7 PagesMarijuana Legalization From mandatory crop to illegal drug, cannabis has gone from revered to criminal in the course of United States history. Its fall from grace has been an education in mass hysteria, propaganda, market manipulation and greed. Fortunately, for those suffering debilitating medical conditions and those that wish to enjoy its euphoric effects alike, it appears that the pendulum is swinging in the opposite direction. The close of the 2015 legislative session revealed a potentialRead MoreShould Marijuana Be Legalized? Essay1372 Words   |  6 PagesLegalization of Weed Growing up, everyone is told that, â€Å"Drugs are bad for you,† time and time again. Now as a kid you don’t really understand the reasoning behind it, but you listen to your authority figure regardless. I remember being told this my entire life and even to this very day. But as I got older I realized that people would still use drugs even though it’s illegal. I could never understand why someone would go against the law and jeopardize their life just to use drugs? The drug thatRead MoreThe Legalization Of Marijuana Legalization1282 Words   |  6 PagesMarijuana Legalization Initiative may be included on the ballot. The people of California will vote on whether to legalize the recreational use of cannabis for adults. The move targets at regulating the consumption of the drug and taxing it like other legalized drugs. California was the first state to legalize medical marijuana in 1996 (National Institute of Drug Abuse). The state prohibited any legal action s from being taken on patients and recognized caregivers arrested in possession of the drug. This

James Baldwin Free Essays

Language is a very controversial topic. The way many people hear language and judge others based upon it differs from place to place. Personally, I completely agree with James Baldwin. We will write a custom essay sample on James Baldwin or any similar topic only for you Order Now In his defense, language is what the general population uses to stereotype, it leaves us identifying each another, and language also can cause social exclusion. First off, language is widely used to stereotype others. One can judge others based on their accent, choice of words, or grammar. For instance, during James Baldwin’s time a Man with a sophisticated British accent was seen as an educated man with a decent income. Language also allows people to stereotype people based on where they come from. For example, people with bad grammar and used words such as â€Å"ain’t† or â€Å"y’all† typically are from the southern area of the United States. Next, people identify others personality based on word choice and grammar. George Bush, one of our very own U. S. residents, had a southern accent, and had he not been president, people would have most likely negatively identified him. They would assume he is a dumb, ignorant southerner because of his views. However, sharing his views as the president allowed him to be respected with the views either way, while some people disagreed with him, many saw him as a leader which would be very different had he been your average joe. Last but not least, language can lead to social exclusion. Because of poor language on someone’s part, others can exclude them. People can be excluded because of bad language that makes them sound dumb, or even language that makes them sound too smart like a know-it-all. Similarities in language create cliques among people and it is very easy to be shunned out of these cliques if one is noticeably different. To recapitulate, language is the cause of many stereotypes and differences in society. Language can be used to stereotype, or it can be used to identify others. Also, it can lead to social exclusion because of differences in language. All in all, language is a huge contributing factor to society How to cite James Baldwin, Papers

Transforming of South Korean Economy and the “Chaebols”’ Riddle Essay Example

Transforming of South Korean Economy and the â€Å"Chaebols†Ã¢â‚¬â„¢ Riddle Paper Nadezhda Sarelska ID: 10210680317 EMA- Chinese Economy School of Economics Fudan University Transforming of South Korean Economy and the â€Å"Chaebols†Ã¢â‚¬â„¢ riddle Political Economy of East Asia Term Paper Professor Dingping Guo October, 2012 Shanghai, China Table of contents: 1. Introduction 3 2. The beginning of Korea 4 2. 1. Collective will for success of South Korea 6 3. South Korea and modern economy 7 3. 1 Reasons behind Economic growth 8 4. The Birth of â€Å"Chaebols† 9 4. 1 Factors of Development of â€Å"Chaebols 10 4. 2 â€Å"Chaebol† and 1977 Asian Crisis 14 5. Case Study of Samsung Group 15 6. Conclusion and Recommendation 19 . Reference List 21 1. Introduction South Koreas ‘s significant transformation an evolution from impoverished to high-income economy during three decades starting from 1960s to 1990s is one of Asian phenomena famous as -â€Å"Four Asian Tigers†- a term used to describe the tremendous performance of four Asian economies Hong Kong, Singapore, Taiwan and South Korea. Between the early 1960s and 1997s, the four Tigers rapidly industrialized and maintained sustained high growth rates (Ref*1). We will write a custom essay sample on Transforming of South Korean Economy and the â€Å"Chaebols†Ã¢â‚¬â„¢ Riddle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Transforming of South Korean Economy and the â€Å"Chaebols†Ã¢â‚¬â„¢ Riddle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Transforming of South Korean Economy and the â€Å"Chaebols†Ã¢â‚¬â„¢ Riddle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Today, Korea is an example for a market economy, one highly developed country which ranks 15th in the world by nominal GDP and 12th by purchasing power parity (PPP), identifying it as one of the G-20 major economies(Ref*2). In 2010, Korea’s trade volume amounted to US$892 billion, ranking the country the 7th largest exporter in the world(Ref*2). Korea’s shipbuilding sector currently accounts for about 34% of the world’s total shipbuilding orders. As a major auto manufacturer, Korea produces over 4. 2 million vehicles annually. The success of South Korea is often called The Miracle on the Han River and it has been identified by several factors where the presidency of Park Chung-Hee (1961-1979) played a vital role. Under the President Park Chung-Hee’s era, the government played a dominating role in a country’s economy. His policies of shifting away the focus from import substitution strategies towards export- orientated industrialization and technical progress, favored the development of South Korean economy and establishment of a strong business environment appeared with a result of large conglomerates called â€Å"Chaebols†. To be defined as a â€Å"Chaebol†, an organization should satisfy two conditions: it should be owned by family /relatives members and it should have a diversified business operations ( REF*3). The â€Å"Chaebols† have created such a diversification that, as Anna Fifield said in her article, â€Å"You can be born in a Samsung hospital and end up in a Samsung mortuary† (Ref*4). The giants of yesterday are one of today’s best brands in technology field as Samsung, Hyundai and LG. They and the other â€Å"Chaebols† was the core of Korean spectacular growth and still their success can be accepted as South Korea’s success. How and why Korean’s economy was shaped by historical events and what are the reasons behind â€Å"Chaebol† establishment? What was the impact they have created over South Korean economy and could we say â€Å"Chaebols†are the reason for the Miracle on the Han River. ? Case study of Samsung will be performed in order to give us better understanding of one of the largest and famous â€Å"Chaebol† ever and its influence over South Korean economy. 2. The Beginning of Korea The land of the morning calmâ€Å"–this is the meaning of Korea’s original name â€Å"Choson†. The time of establishment of this country and its exact geographic location is still a matter of scientific research even it often believed that human activity in Korea can be traced far into the Pal eolithic period, about 500,000 years ago (Ref*5). In Asia, Korean’s history is known to be second longest following that only of China. (Ref*6) But there is a belief, according to the Korean legend, that the God-King Tangun a legendary figure born of the son of Heaven, (which existence is still disputable among scholars) and a woman from a bear-totem tribe founded the Korean nation in BC 2333(Ref* 7). Not many present- day nations can be praised with so long and rich history even this countrys time has been shaped by difficult and frequent invasions ( as many as 900 by some accounts)( Ref*6), wars and influence from its neighbors. The beginning was often said to be the time of â€Å"The Three Kingdoms† â€Å"Silla† â€Å"Goguryeo† and â€Å"Baekche† where â€Å"Goguryeo† was known to occupy the Northern part of the peninsula from the Chinese border to the Han River, while â€Å"Silla† and â€Å"Baekche† have dominated the Southern regions (Ref. 11). But in 668 AD â€Å"Silla† (668-935) unified the Korean peninsula and start developing a country with an economy, a culture and Buddhist philosophy. † Koryo dynasty† from which the English name Korea originates succeeded â€Å"Silla† in 935 and the country’s boundaries reached level which is very similar to its current size today. â€Å"The Choson dynasty† displaced â€Å"Koryo dynasty† in 1392 and moved the capital to Hanyang-gun (todays Seoul) in 1394. Soon after Confucianism replaced Buddhist philosophy and was adopted as the countrys official religion and â€Å"Hangul† -the Korean alphabet was invented. Korea’s history was filled with prosperity, but also a lot of suffering coming from external forces like Japan, Mongolia and China and this provoked Korean closed-door policy, famous as â€Å"Hermit kingdom†. In the beginning in 1876, the Japanese forced a series of Western-style trade agreements on Korea, leading to Japans annexation of the country in 1910. Due to growing anti-Japanese sentiment, in 1897 King Kojong declared himself to be emperor of the Taehan Empire, an independent Korea (Ref*9). Eventually this move helped Korea to preserve its own language, culture, traditions and sense of identity (Ref*6). However, during the Russo-Japanese War (1904-1905), Japanese forces moved onto the peninsula despite Korean declarations of neutrality and Japan-Korea Protection Treaty in 1905 gave Japan virtual control over Korea. Korea was colonized by Japan in 1910 year, but exactly at that time many modern aspects of Korean society emerged included rapid urban growth and infrastructure, the expansion of commerce, and forms of mass culture such as radio and cinema, which became widespread for the first time. Later had to endure the Korean War (1950-53), but it has achieved amazing economic growth in a short period, dubbed the Miracle on the Han River. (Ref* 2) 2. 1 Collective will for success of South Korea During Japanese influence starting 1920 and later (1937-45) – harsh measured reintroduced by Japanese, Korea had to go through a lot of confusion coming from changes in values and social order after Japanese colonial rules was introduced (Ref* 610). During its occupation, Japan built up Koreas infrastructure, especially the street and railroad systems. However, the Japanese ruled with an iron fist and attempted to root out all elements of Korean culture from society. People were forced to adopt Japanese names, convert to the Shinto (native Japanese) religion, and were forbidden to use Korean language in schools and business. Also the temp of development was rapid and the country’s population was inexperienced and unprepared in economic aspects and knowledge because was coming for monarchy of over 1000years compared to Europe and Japan. Ideological confrontation was visible in Korean society and soon after status of families with long traditions; history and wealth were no more subjects of respect and power, society followed the â€Å"money ideology† which was a way of survival. Soon after the democracy was introduced by USA in August 15, 1945, with the end of World War II, The Soviets and Americans failed to reach an agreement on one unified country and government, so in 1948 two separate governments were established the Republic of Korea in Seoul called -â€Å"The American zone†, and the Democratic People’s Republic of Korea in Pyongyang, North Korea called -â€Å"The Soviet zone† (Ref* 10). This is how the challenge for South Korea and â€Å"The American zone† has started with era of knowledge, where an investment of fond and solid education and hard work were again respectable, thus offered an equal chance to success to everybody despite their origin and status. The whole society desired a better life and this is how they have adopted the concept that â€Å"economic development is a cultural product representing the collective will of the people† (Ref*6). 3. South Korea’s modern economy In July 1953, after three years of bloody fighting in which around three million Koreans, one million Chinese, 54 000 Americans and several other nations including Turkish were killed, the Korean War ended in a truce with Korea still divided into two mutually antagonistic states – American influenced zone in South and Soviet influenced in North, which were separated by a line called â€Å"De-Militarized Zone† (DMZ). Korea has remained divided ever since(Ref*10). After the official division of Korean peninsula, a modern economy study was introduced by USA in South Korea which was differentiated from Marxism idea popular in Japan. However, after 1965 when Japan and South Korea improved their diplomatic relationships, Marxism prevailed into their economy simply because was more community oriented, instead individualistic something which was and it is a basic concept of Confucianism which was influenced South Korea in their earlier stages of history. The ideas of individualistic consumer with no intervention of government for business were too far away of Japan’s model of successful rapid grow which later in years South Korea adopted and adapted into their economic situation Table 1 – Comparison between USA and East Asian capitalism 3. 1 Reasons behind Economic growth Mutual desire for better standard of living and a chance for success were deeply rooted into society’s mind, after the country was left in poverty in the end of Korean War in 1953. The significant growth of South Koreas economy which became independent in 1945 began in May of 1960 when Park Chung Hee and a group of other military officers of the South Korean army took over the control of the government or â€Å"coup d’etat†(Ref* 11). Soon after that in 1961 Mr. Park Chung Lee became president of South Korea and the strategic planning for economic development started focusing on lifting up the South Korean economy out of poverty. The strategy Park Chung Lee developed was based on that of South Koreas nearest rivals Japan rather than Western policy advisers. (Ref*12) Export –oriented policies were implementing as a tool trying to focus the shift into international business. South Korea simply had to survive and find a way to expand economically, but looking outside of its peninsula because with its small and limited land and natural resources caused from its mountainous terrain and climate, as well the small size of the domestic market shaped the Paradigm shift in their economy†. (Ref*13) The emphasis was added on communal productivity, education and quality as Japan did with examples of so called Keiretsu. Another measure was the military-dominated government which installed itself after the coup in 1961 quickly announced an end to the corruption of the First Republic and its intention to use economic growth and development through industrialization to legitimize its authority (Ref* 14) and imple menting state policies providing the basis for successful late industrialization( Ref*15). Twenty four of the leading businessmen were arrested. The founder of Samsung, Lee Byung Chull, escaped this treatment only because he was out of the country at the time. When Lee Byung Chull returned to Korea he met with Park and agreed to cooperate with Parks economic development program. Later Lee and other prominent business leaders offered to donate all or a substantial portion of their fortunes to the government. They ended up paying fines but not giving up their businesses (Ref* 15). 4. The Birth of â€Å"Chaebols† In the process of export-led market economy the government ruled by President Park Chung Lee for 18 years reign (1961-1979) decided to work with five- year’s plans, starting the first one in 1962 which was focused on developing the industrial base and setting the stage for South Korea’s economic prosperity. (Ref* 16) After this step, the government encouraged their local, domestic business enterprises to work and expand by choosing which markets must be developed and allow entry only to several of those local companies. To be accepted as â€Å"Chaebol† a company need to be family-owned and usually this type of organization is influenced by growth-oriented family-centered business, where family male has the dominant role in a hierarchy and almost unlimited power to which his subordinates are loyal (Ref*17). This idea of Pyramid frame of working had an origin of Confucianism which teached several concepts as social hierarchy, harmony and â€Å"the concept of saving face†, kindness and care; modesty and diligence. For instance, in Japanese companies â€Å"had more visible mutual obligation which is unlikely to be seen in â€Å"Chaebol† structure, where the boss is superior compared to employees. As an incentive for local companies, financial motivations were offered such as low- interest loan, tax breaks and others simply because all the banks were nationalized as well for the purpose of economic development. This is how so called â€Å"Chaebols† -which literally mean â€Å"business association†, were born into South Korean history. 4. 1 Factors of Development of â€Å"Chaebols† With its fast speed of industrialization, the economy nourished and supported heavily â€Å"Chaebols† which were often â€Å"family-centered† enterprises. Their brands, products and companies diversified quickly and soon they were responsible for the majority of the exported products which simply meant that private owned companies were responsible for biggest share of South Korea economic development. Not only have they expanded in international level, but also started to grow bigger in local land. Brands like Samsung, Hyundai and LG were a measure for quality, technology and innovation. We could say that even today the same conglomerates are still driver force in Korea. Another â€Å"significant economic decision made by government’s planners was to focus market development through export-oriented industrialization â€Å"(Ref* 18). Because of its enough to produce, but less to consume population and still not existing local markets, all efforts were putting into creating international markets where South Korea could have an advantage and generate a profit. The results started to be visible in fast digit rate at average 10% annual growth between 1962 and 1994. The large and fast expanding multinational conglomerates enjoyed strong support from government and good success of foreign markets. While the contribution of agriculture to the economy declined from 37% in 1965 to 3% in 2008, the industrial sector increased its contribution from 20% to 37%, that of services from 43% to 60% and exports remain the cornerstone of this economic development with their share in GDP accelerating from 8% in 1965 to a whopping 53% in 2008(Ref* 13). Table 2 Share of Top 30 â€Å"Chaebols† in South Korea’s GDP Source â€Å"Chaebol Powered Industrial Transformation† by Ahn Choong-yong, Korea Institute of Public Administration and Korea Times. April 2010 All the conglomerates were liberally permitted to access foreign loans promoted by the government to support fast-paced economic development, while in contrast outflows of domestic capital were effectively curbed ( Ref* 19). The Foreign Direct Investment (FDI) was also restricted in order to keep positive economic growth, except in cases where technology and know-how were involved. In exchange of this, all the â€Å"Chaebols† were obliged to fulfill ambitious plans and to develop for the next three decades. This financial help actually protected the companies from bankruptcy and soon they turned on into â€Å"octopus†, regulating and expanding into more and more branches, industries and brands, even not related to their core scope of business; increasing their power and wealth into public level and became too difficult their decisions to be influenced. For example, a ship building company could decide to enter into a market of cosmetics products or pharmaceutical industry. Of course, simultaneously they opened more factories, created jobs and promoted economic boom. Basically they became a voice in South Korea. In this manner they grew so large that the top fifty â€Å"Chaebols† had sales equivalent to almost 94% of the total national GDP by 1984( Ref*20). In fact as a second measure introduced from President Park Chung Lee was diversifying of â€Å"Chaebol† into heavy and chemical industries, simply to be protected from North Korea . ( Ref*21)As we can see on Table 2, their share in GDP increased dramatically from 9,8 % in 1973 to 29,6% 1989 Table 3 The Growth Rate and Total Factor Productivity by country According to International Institute for Management, South Korea is ranked 5th in terms of education level, with 40 percent of the population completing higher education after high school. This movement into very strong foundation of education was resulted of democracy brought by USA , President Park Chung Lee’s reforms, but also Confucianism’s which, was earlier in history, influenced the social mind of South Korea. Understanding that high level of education and qualified human resources are powerful driver of economy and quality was one of the best tools for sustainable growth. Education system which was a resource highly appreciated by traditional values in the society and was a chance for everybody in quest of success. Moreover, South Korean workers work more hours of the day than most countries reflecting 10 to 13 percent increases in productivity per year( Ref*22). The willingness of hard-working and co-operating were very important for the efficacy and quality of the economic boom. Krugman (1994) claims that the â€Å"Four tigers† achieved the rapid growth rate because they successfully managed the resources associated with high employment share to population, efficacy of work, up-graded educational standards and the high rate of investment(Ref*19). Looking into Table 3, it is clear that South Korea achieved the highest grow rate of 8,5% per cent annually from 1960 to1994. Table 4 Domestic Saving per GDP (per cent) Another tool which helped â€Å"Chaebols† to flourish was high-saving ratio, which was initially originated from uncertain life conditions and missing social system. In Korea the social welfare system was not well established (Ref*23). In this kind of situation, similar to China’s beginning, individuals are trying to save as much as they can in order to ensure their future. Furthermore, high savings and investments also contribute to capital accumulation. For example, Kim and Lau (1996) extend their input-analysis which covers Indonesia, Malaysia, Thailand and the Philippines reveal that capital accumulation associated with high domestic saving and investment level significantly contributed to strong growth in East Asia. Also, Collins and Bosworth (1996) emphasize that saving, investment and government policy are the main contributor to high capital accumulation ( Ref. 19) 4. 2. â€Å"Chaebols† and 1997 Asian Crisis The financial crisis that hit Asian countries in early July 1997 was an unexpected situation for â€Å"Four Tigers† including South Korea which were witnessed a rapid and sustainable growth in several decades in row, offering high standard of living into their citizens, high annual growth and successful export economy. They were accepted and perceived as models of economic boom. A lot of foreign investment were flowing and then government help like bank loan , preferential policies and incentives which were used to stimulate the economy through so called multinational companies â€Å"Chaebols† . All this led to excessive diversification, a debt, a difficulty to be measured the credibility of a company and its real proportion due to unlimited bank loan with 0 interest they were given; lack of business transparency, superior managerial behavior and more. All these reasons led to so called† Asian Contagion, this was a series of currency devaluations and other events  that spread through  many Asian markets. As a result of the crisis, South Korea adopted different protectionist measures, government and financial reforms to ensure the stability of their own currency and reforms inside of â€Å"Chaebols† structures. ( Ref*24). 5. Case of Samsung Group Samsung Electronics integral part of is a multinational, family-owned company with headquarters located in Samsung Town in Seoul called â€Å"Samsung Group†. Samsung Group has grown to become one of the worlds leading and respectuful electronics companies, specializing in digital appliances and media, scycrapers, petrochemicals, fashion, medicine, hotels, semiconductors, memory, and system integration. Ref *25). As journalist Anna Fifield said in her article, â€Å"You can be born in a Samsung hospital and end up in a Samsung mortuary† (Ref*4). They operate in more than 65 different countries as sales and plants; also they are responsible for appointing for more than 170,000 employees worldwide. In 2009 the company was c lassified as largest IT Company in world with biggest sales revenue of memory chips, LCD and LED displays. For TV and smart phones devices markets, Samsung is in top position, especially after launching Galaxy 2 Note competing with Apple and theirs I pad mini and I phone. Its growing share in smart phones and tablet’s market is very high with around 20% for the first quarter in 2011 compared to 16, 1% in same time previous year. [pic] Brief history and Economic Overview The Samsung Group was established in 1938 in Taegu, Korea by Byung Chull Lee and its main scope of business was export of fish, vegetables and fruits to Mainland China. In 1951, Samsung Corporation was officially established with name Samsung Moolsan which means â€Å"Three Stars† (Ref*25). The company started to grow and later in 1958 when Ankuk Fire Marine Insurance as well DongBang Life Insurance in 1963 was acquired, the name was changed into Samsung Fire Marine Insurance and respectfully Samsung Life Insurance. In 1969 Samsung Electronics and Samsung Sanyo Electronics were established, but in 1977 they also merged and diversifying started into heavy, chemical, shipbuilding, IT and other industries. The reasons behind such a diversification could be the same between all â€Å"Chaebols† examples, but very true for Samsung. They assumed that if investing into new business or a product will avoid potential risk of a single bankrupt, gaining knowledge for a technology and know-how patents; competitions and bigger market share and another factor could be because of persuading better wealth in order to ensure all the family members. ( Ref* 21) Thanks to its clever moves and business/political decisions Samsung developed excellent domestic and international market and 1974 they bought 50% of share of Korea Semiconductors, which gave them the first place of semiconductor manufacture SWOT ANALYSIS Samsung Group is one of the largest â€Å"Chaebols† in South Korea with world-class quality products and brand. The company has dominance into digital and electronic components markets, with more than 40 existing affiliated companies. Fig. 1 SWOT ANALYSES – Samsung Group STRENGTHS Strong brand and loyal customers; Leader in several markets as IT and electronics; Excellent supply chain; Capital; Confidence; Trustworthy and Credibility; Innovation; Technology level and skilled worker HR; Product Strategy WEAKNESS Serious Competition; High Marketing cost; Managerial Behavior; Centralization; Corruption OPPORTUNITIES Good economic conditions; highly disposable income local market; Government support; International relations and business expanse; Technology development THREATS Patent’s legislations; Regulatory issues; Technological changes; Economic Crisis; China Table 5 Samsung Electronics Marketing Expenses Marketing Mix for Samsung Group – 4P Product Strategy Samsung’s diversified line of products in 3D market for example which is offering LTD, LED and Plasma TV is one of best positioned into product strategy. Their electronic market is also very good example for product strategy which is one of their strengths in SWOT analyses Focusing on unique products and innovation to compete like 3D Plasma TV with unique design and functionality allowed Samsung to became a leader into this direction. Another very well presented idea of their product strategy is smart phone Galaxy Note 2 which competes directly with Apple’s I pad mini. Among some of the benefits of Galaxy Note 2 is its display, price, Android operating system, Bluetooth, slightly lighter, removable memory, flash, front camera/rear camera and few more. Ref* 26). At the moment this is the best tablet produced by Samsung and as product strategy unique was chosen and improvement inside of the functionality. Price strategy – Samsung strategy according their pricing is being available for more consumers than I pad mini/ I phone, which is persuaded as a luxury and fashionable product, thus its price differentiates – some times even double less expensive. Another factor regarding price is that Samsung produce a big amount of it’s and also Apple’s components’ which results into higher cost and price for Apple’s products on market. Thanks to diversification mentioned earlier we can see that Samsung actually have the advantage to produce by themselves most of the electronic components of their smart phones/ tablets, but also to their competitors, so they became superior in the Pyramid. Promotion strategy: This is one of most weak part of SWOT Analyses of Samsung, because it cost billions of USD in advertisements and promotions which are conducted in three continents – Europe, Asia and USA. 8 billion USD were spending in Europe compared to 3 billion in Asia and 12 billion in North America. Using famous American singer/groups such as Black Eyes Peas into their promotion strategy is adding high cost for the â€Å"Chaebol†. Product Placement: The strategic idea here is that Samsung tablets Galaxy 2 Note are not positioned on the luxury market, but at the same time will not be sold in low-level stores as Wal-Mart. Targeting young people across three continents, Samsung focused on uniqueness, creativity, design and promotion. Apple’s product focuses on luxury and fashionable segment of the market where consumers are ready to pay more premiums. Conclusion and Recommendations Transforming South Korea’s economy was an experiment and example of â€Å"Tiger measures† conducted by the government of President Park Chung Hee in quest of best way to expand the economy in sustainable way and improve the quality of people equally. Focusing on export-oriented economy with solid foundation of education, willingness of hard-work, high saving ratio and allowanc e of private family- own enterprises in national sectors and important industries helped The Miracle on the Han River to become history of success. Chaebols† were and still are enormous part of South Korean Economy, which for three decades created a country -an example for a market economy, which ranks 15th in the world by nominal GDP and 12th by purchasing power parity (PPP), identifying it as one of the G-20 major economies (Ref*2). In 2010, Korea’s trade volume amounted to US$892 billion, ranking the country the 7th largest exporter in the world(Ref*2). Korea’s shipbuilding sector currently accounts for about 34% of the world’s total shipbuilding orders. As a major auto manufacturer, Korea produces over 4. million vehicles annually. The majority of export related goods are produced by top â€Å"Chaebols† companies which appeared in late 60s after government of Park Chung Hee offered them unlimited incentives and industries in exchange of economic growth with 10% on average. The impact of those conglomerates was measurable and visible, even though 1997 Asian crisis shaped up them and reformed these â€Å"octopus† inner structures by implementing more transparent policies and less corruption. Nowadays â€Å"Chaebols† are still the driver of South Korean’s income and economy. As recommendation for the largest â€Å"Chaebol† at the moments, Samsung Group- focusing on innovation and technology improvement will be useful, because China is starting to emerge and also other competitors are weak point for Samsung. Combing their efforts could be a good strategy in order to protect South Korean’s reputation and export share. Focusing on domestic market and not being so dependent on export. Or being sure that export is enough diversified to keep the profit. Reducing Marketing cost via cheaper, but creative techniques to attract and keep customers. Because for quality there is always a market! Reference List: . Fogel, R. W. (2005). Reconsidering expectations of economic growth after World War II fromthe perspective of 2004. IMF Staff Papers, Vol. 52 Special Issues, Washington, DC:International Monetary Fund. 2. Published by Korean Culture and Information Service Retrieved October 2, 2012, from http://www. scribd. com/doc/85568568/Facts-about-Korea-Eng lish 3. Retrieved October 3, 2012, from https://www. fsb. muohio. edu/mis399/student/Reading%20files/history-china-korea-japan. htm . 4. Fifield, A. (March 26, 2008). http://www. ft. com. In Korea’s Bulldozer must clean up the Chaebol. Retrieved October 14, 2012, from http://www. t. com/intl/cms/s/0/97182b8e-fb3f-11dc-8c3e-000077b07658. html#axzz2LbBBYYrW. 5. http://www. lifeinkorea. com/information/history1. cfm 6. Choo, Myung-Gun. 2000. Chapter 4: South Korea: the Tragedy of Partition and the Response, in  The New Asia in Global Perspective, p. 74-5 7. https://www. fsb. muohio. edu/mis399/student/Reading%20files/history-china-korea-japan. htm. Retrieved October 3, 2012 8. ,, 9. http://www. lifeinkorea. com/information/history1. cfm 10. http://afe. easia. columbia. edu/main_pop/kpct/kp_koreaimperialism. htm 11. Education, Wikipedia , Retrieved October 9, 2012, from http://en. wikipedia. rg/wiki/Park_Chung-hee 12. Hattori, T. ,1986 â€Å"Comparison of Large Corporations in Korea and Japan, â€Å" in Hakjon Lee and Kuhyun Chung, eds. , The structure and strategy of Korean Corporation ( Seoul, Korea: Bupmunsa, 1986)p. 151 13. November,2010. , The Chaebol in South Korea: Spearheading Economic Growth. ,Thomas White International, Ltd, Retrieved October 12, 2012, from http://www. thomaswhite. com/explore-the-world/emerging-market-spotlight/2010/south-korea-chaebols. aspx p. 2 14. Kae H. Chung, Hak Chong Lee, and Ku Hyun Jung, Korean Management: Global Strategy and Cultural Transformation ( Berlin: Walter de Gruyter, 1997) p. 15. Retrieved October 15,2012, from http://www. sjsu. edu/faculty/watkins/park. htm Sources: †¢ Clifford,  L. M. Troubled Tiger: Businessmen, Bureaucrats, and Generals in South Korea, M. E. Sharpe, Armonk, New York, 1994. †¢ Hee, C. P. To Build a Nation, Acropolis Books, Washington, D. C. , 1971. †¢ Hee, C. P. The Country, The Revolution and I, Hollym Corporation Publishers, Seoul, Korea, 1970. †¢ Hee, C. P. Our Nations Path: Ideology of Social Reconstruction, Hollym Corporation Publishers, Seoul, Korea, 1970. 16. Jasper, Kim Crisis and Change : South Korea in a Post-1997 New Era ( Seoul: Ehwa Womans University Press, 2005)p. 7 17. March, 2006. , The Case of Chaebol Cult, Asian Management, Retrieved October 5, 2012, from . PDF version 18. Jasper, Kim Crisis and Change : South Korea in a Post-1997 New Era ( Seoul: Ehwa Womans University Press, 2005)p. 17 19. http://ecostat. wordpress. com/2012/08/19/capital-accumulation-or-total-factor-productivity/ 20. Fields. J. K. , Enterprise and the State in Korea and Taiwan ( Cornall University Press, 1995) p. 35 21. Ahn(2001), pg420and Pn, E. ,†South Korea’s role in a dangerous neighbourhood† http://www. nytimes. com/cfr/international/slot3_021106. html 22. (2006, 03). Korean Economy. StudyMode. com. Retrieved October 15, 2011, from http://www. studymode. com/essays/Korean-Economy-83006. html 23. Choo, Myung-Gun. 2000. Chapter 4: South Korea: the Tragedy of Partition and the Response, in The New Asia in Global Perspective, p. 79 24. Education, Investopedia Retrieved October 18, 2012, from http://www. investopedia. com/terms/a/asian-financial-crisis. asp#axzz29i6XywR2 25. SAMSUNG Group Official WebPage, Retrieved October 3, 2101 from http://www. samsung. com/us/aboutsamsung/corporateprofile/history06. html 26. http://tablets. venturebeat. com/compare/46-123/Apple-iPad-2-with-Wi-Fi-3G-vs-Samsung-Galaxy-Note-10-1

Myths About Embryonic Stem Cell Research

Myths About Embryonic Stem Cell Research Free Online Research Papers Myth: Human life begins in the womb, not the Petri dish Reality: Actually, it usually begins in the fallopian tube, but it can also begin in a Petri dish. The testimony of modern science is clear on this point: At the moment the sperm cell of the human male meets the ovum of the female and the union results in a fertilized ovum (zygote), a new life has begun. Considine, Douglas (ed.). Van Nostrands Scientific Encyclopedia. 5th edition. New York: Van Nostrand Reinhold Company, 1976, p. 943. See Moore, Keith L. Essentials of Human Embryology. Toronto: B.C. Decker Inc, 1988, p.2; Dox, Ida G. et al. The Harper Collins Illustrated Medical Dictionary. New York: Harper Perennial, 1993, p. 146; Sadler, T.W. Langmans Medical Embryology. 7th edition. Baltimore: Williams Wilkins 1995, p. 3; Carlson, Bruce M. Pattens Foundations of Embryology. 6th edition. New York: McGraw_Hill, 1996, p. 3. The issue is not whether human life is present, but how society ought to treat it. Even President Clintons bioethics advisors said: We believe most would agree that human embryos deserve respect as a form of human life National Bioethics Advisory Commission on stem cell research, September 1999 (emphasis added) Stem cell research refers to research using stem cells that come from embryos or other sources, such as adult tissue, placentas, or umbilical cord blood. The only way to obtain embryonic stem cells, however, is to kill the living human embryo. The embryos killed for their stems cells are about a week old and have grown to about 200 cells. Embryonic stem cells have not helped a single human patient, while adult stem cells and similar ethically acceptable alternatives have helped hundreds of thousands. Myth: Excess embryos are going to be discarded anyway Reality: Not necessarily. Today, parents can preserve excess embryos for future pregnancies as well as donate them to other couples. Under proposed NIH guidelines, parents will be asked to consider having them destroyed for federally-funded research instead. In a recent study, 59% of parents who initially planned to discard their embryos after three years later changed their minds, choosing another pregnancy or donation to infertile couples. New England Journal of Medicine, July 5, 2001. With the NIH guidelines, these embryos might have already been destroyed. Whats more, we now know that the scientists calling for federal funds have themselves moved on to creating human embryos solely to destroy them for stem cells. So much for the discarded anyway argument. But what scientists or parents might do with the embryos is not the issue. The issue is: Should the government use taxpayers money for research which requires destroying human embryos? No Administration of either party has ever done so. We believe such unethical research shouldnt be done at all. But if anyone does so, it must be at their expense and on their conscience not that of the American taxpayers. Embryonic stem cells have not helped a single human patient. By contrast, adult stem cells and other ethically acceptable alternatives have helped hundreds of thousands of patients, and new clinical uses expand almost weekly. A clear majority of Americans supports stem cell research Of course they do but what type of stem cell research do they support? Stem cell research refers to research using various types of stem cells. Stem cells that come from adult tissue, placentas, or umbilical cord blood can be retrieved without harming the donor. The only way to obtain embryonic stem cells, however, is to kill the living human embryo. Typically, poll questions do not make this distinction. When Americans are asked if the government should fund stem cell research which requires destroying human embryos, 70% of Americans say NO. And when choosing between funding stem cell research including embryonic stem cells vs. stem cell research without embryonic stem cells, Americans support the latter approach 67% to 18%. (International Communications Research, June 8, 2001. See usccb.org/comm/archives/2001/01-101.htm.) Throughout American history, no Administration of either party has funded research which relies on destroying live human embryos. Embryonic stem cells have not helped a single human patient or demonstrated any therapeutic benefit. By contrast, adult stem cells and other ethically acceptable alternatives have helped hundreds of thousands of patients, and new clinical uses expand almost weekly. Myth: Embryonic stem cells are the most effective for treating disease Reality: Actually, theyre not. Embryonic stem cells have not helped a single human patient or demonstrated any therapeutic benefit. By contrast, adult stem cells and other ethically acceptable alternatives have already helped hundreds of thousands of patients, and new clinical uses expand almost weekly. Consider: Juvenile diabetes Adult Pancreatic Islet Cells 15 people with serious Type I (juvenile) diabetes became insulin free after adult pancreatic islet cell transplants; 9 still need no insulin injections. American Diabetes Assoc. Report, June 24, 2001 Embryonic Stem Cells No person has benefitted. Spinal cord injury Adult Immune-System Cells A young woman rendered paraplegic by a car accident can move her toes and legs after injection of her own immune-system cells into her severed spinal cord. Toronto Globe and Mail, June 15, 2001 Embryonic Stem Cells No person has benefitted Immune deficiency Adult Bone Marrow Stem Cells 2 children born without immune systems (bubble boy syndrome) have left their sterile environment and lead normal lives after bone marrow stem cell treatment. Science, The Washington Post, April 28, 2000 Embryonic Stem Cells No person has benefitted Corneal repair Adult Corneal Stem Cells Several legally blind people can now see more clearly after their corneas were reconstructed with corneal stem cells. New England Journal of Medicine, July 13, 2000 Embryonic Stem Cells No person has benefitted : Study Spanish in Guatemala, American Bulldog Information, and Eulogies Research Papers on Myths About Embryonic Stem Cell ResearchGenetic EngineeringArguments for Physician-Assisted Suicide (PAS)Capital PunishmentMoral and Ethical Issues in Hiring New EmployeesInfluences of Socio-Economic Status of Married MalesEffects of Television Violence on ChildrenPersonal Experience with Teen PregnancyAnalysis Of A Cosmetics AdvertisementTwilight of the UAWResearch Process Part One

Visas de trabajo TN para profesionales mexicanos

Visas de trabajo TN para profesionales mexicanos Estados Unidos ofrece visas de trabajo exclusivamente para profesionales mexicanos y canadienses. Estos visados se otorgan al amparo del Tratado de Libre Comercio (TLC) o NAFTA, por sus siglas en inglà ©s. Requisitos para las visas TN 1. Ser mexicano y tener un pasaporte vigente. 2. Ser elegible para una visa. Si no se cumple este requisito, ser denegada. Tener un tà ­tulo de las profesiones que se pueden acoger a este tipo de visa. Tener una oferta de trabajo para empleo a tiempo completo o a tiempo parcial como un profesional de NAFTA. La oferta puede provenir de una empresa americana o de una extranjera que opere dentro de los Estados Unidos. Sin embargo, est explà ­citamente prohibido el autoempleo. Profesiones para obtener la visa TN El listado completo lo publica NAFTA en su pgina oficial en el Apà ©ndice 1603.D.1. Este es el listado de 60 profesiones. En general se necesita tener un tà ­tulo universitario equivalente al Bachelor ´s Degree pero hay excepciones. (Estas agencias pueden validar en Estados Unidos los estudios cursados en Mà ©xico). Entre las profesiones destacan: abogados, arquitectos, bibliotecarios, especialistas en sistemas de computacià ³n, economistas, ingenieros, gerentes de hoteles, diseà ±adores industriales y de interiores, trabajadores sociales, enfermeras o asistentes de investigacià ³n en universidades.Obtener la visa Se realiza la solicitud a la Embajada americana en el DF o al consulado que corresponda. Se inicia el proceso rellenando digitalmente la forma DS-160 para hacer una cita para la entrevista y pagar los aranceles correspondientes para el visado (este dinero no se recupera si la visa es denegada). La cuota es la que corresponde a una visa dentro de la categorà ­a de â€Å"no inmigrante†, categorà ­a TN. En la entrevista se deber acudir con un pasaporte mexicano que expire al menos seis meses despuà ©s de la fecha inicial de expiracià ³n de la visa. Y se deber presentar la carta de empleo de la empresa que requiere al profesional mexicano. Tambià ©n se debern presentar todos los diplomas que acrediten estudios acadà ©micos y todos los documentos que sirvan para probar la experiencia profesional. Antes de acudir a la entrevista, verificar las reglas del consulado sobre el tiempo de antelacià ³n con el que uno debe presentarse. No llevar celular ni ropas de abrigo. Intentar llevar toda la documentacià ³n en un fà ³lder de plstico transparente. Y recordar que no se permite tomar fotos dentro de las oficinas consulares estadounidenses. No se necesita licencia para practicar una determinada profesià ³n en el estado al que se vaya a trabajar. Sin embargo, este requisito sà ­ que puede exigirse despuà ©s de obtener la visa y entrar en Estados Unidos, pero no en el momento de la entrevista para la visa. Este visado est catalogado como una visa â€Å"no inmigrante†. Si es concedida, se entrar en Estados Unidos donde en la frontera se sellar el formulario I-94 de registro de entrada y salida, y que debe conservarse durante toda la estancia en el paà ­s y entregarlo de vuelta a la salida. Validez de la visa La visa ser vlida por un mximo de tres aà ±os. El empleador podr pedir una extensià ³n presentando antes el Servicio de Inmigracià ³n y Naturalizacià ³n (USCIS, por sus siglas en inglà ©s) el formulario I-129. Tener presente que la fecha mxima de estancia en EU no es la que seà ±ala la visa, sino la que est marcada en el I-94. Quedarse un dà ­a ms de la fecha mxima que se encuentra en el registro de entrada y salida equivale a quedarse sin estatus legal y a que la visa se anule de forma automtica.La extensià ³n de la estancia debe pedirse teniendo en cuenta la fecha del I-94, no la de la visa, para los casos en los que ambas no coinciden. Visa para familiares Se puede conceder una visa de acompaà ±ante para el cà ³nyuge y los hijos solteros menores de 21 aà ±os. No es necesario que sean de nacionalidad mexicana. Los familiares podrn vivir en Estados Unidos y estudiar, pero no podrn trabajar. A tener en cuenta Muchas de las personas que pueden aplicar por una TN podrà ­an tambià ©n hacerlo por una H-1B, pero asà ­ se evitan problemas propios de este à ºltimo tipo de visas, como la loterà ­a cuando el nà ºmero de solicitantes es superior al de visados disponibles. A la hora de encontrar trabajo, en principio es ms fcil en los estados con una tasa de desempleo baja. Porque aunque en Estados Unidos hay en la actualidad una situacià ³n cercana en muchas regiones al pleno empleo, lo cierto es que hay grandes diferencias por estados en la situacià ³n econà ³mica y de empleo. Mexicanos y frontera Es posible para los mexicanos acelerar el paso de control migratorio en la frontera terrestre entre Mà ©xico y USA formando parte del programa SENTRI. Adems, el Global Entry permite tambià ©n hacer ms rpido el control de Inmigracià ³n en aeropuertos. Y por supuesto tambià ©n est la visa lser, tambià ©n conocida como de cruce que facilita el paso migratorio. Este es un artà ­culo informativo. No es asesorà ­a legal.

The importance of addressing corrections to a group of students Essay

The importance of addressing corrections to a group of students quickly and in a matter-of-fact fashion - Essay Example One of the main features of the good pedagogical procedures is giving feedback to the students. The teacher has to create an environment conducive to offering feedback. The class should be interactive and the teacher should encourage questioning from students. Good pedagogical measures deals in correcting the faults of the students. When faced with a big class the teacher can employ different tactics to deal in correctional methods. One of the most effective ways is to do daily reviews. This requires solving problems by recollecting the teachings of the previous class. The problems, if any, regarding the previous lessons are solved. Another effective way is providing homework lessons. Through the homework lessons, the problems regarding understanding can be solved. Class participation from the students can solve the problems regarding the lessons. The main motive for feedback strategies is to make the students understand the lesson and correct the deficiencies if any. (Teaching functions, n.d. pp 3-4) Reteaching: Reteaching is the process of teaching the lesson repetatively. The process is applied when the students do not get the essence of the lesson and there is room for improvement. With the help of the process the teachers can assure that, the student understands the lesson well. Improvement of instruction: Students may not be comfortable with the mode of instruction and this could hamper the understanding. Therefore, it is the duty of the teachers to understand the problem and employ techniques to improve the mode of instruction. Co-operative learning: Co-operation among the class is very important for the correctional measures of the students. The students should be divided in groups and activities relating to the lesson should be encouraged. Working in groups can help the students to overcome deficiencies in a particular area. (Miller, 11th February, 2009) Whole class

How use of Tone, Imagery & Form in Emily Dickersons poems help to Research Paper

How use of Tone, Imagery & Form in Emily Dickersons poems help to represent her feelings about life & death - Research Paper Example What critics might interpret as depression, Dickinson intended it to be wise insight. The tone of â€Å"Because I Could Not Stop for Death† wavers between serenity and longing. As the protagonist of the poem is led away into death, which is symbolized by the carriage passing by the school and fields, there is a sense of calm and peace, almost relaxation. The protagonist is not only accepting that her death is taking place, but she is almost welcoming of it. â€Å"We slowly drove, he knew no haste, And I had put away My labor, and my leisure too (Dickinson & Vendler 42).† Though Death is the one driving slowly, the protagonist is still sitting back and allowing the journey to happen. Similarly, even though the protagonist was unable to stop for death, when death stopped for her she did not try to fight against it. However, as they passed the school and fields, a sense of longing took over as the protagonist realized all of the life that she was leaving behind her.  "We passed the school, where children strove [...], We passed the fields of grazing grain, we passed the setting sun. Or, according to Emily Dickinson and Helen Vendler (42), Death passed the protagonist (Dickinson & Vendler 42).† The protagonist included herself among those that Death was passing, revealing that she was not quite ready to go. As such, Dickinson may have been ready to accept death, but she was unable to completely let go of life. â€Å"I Felt a Funeral in My Brain† conveys the tones of aloneness and terror. Even though the poem immediately reveals that there are mourners present at this faux-funeral, the protagonist admits to feeling alone. â€Å"And I, and Silence, some some strange Race, Wrecked, solitary, here (Dickinson 97).† Since this poem discusses both death and life, there is an admittance to aloneness in both states (Farr 76). In death, the protagonist will have no one; in life, they had no one. It is in this way that Dickinson shows th ere is no difference between death and life. The tone of terror is also sensed as the protagonist descends into madness, which is what she meant by â€Å"I felt a funeral in my brain (Dickinson 97).† The protagonist is not really dying, but she is slipping into madness, and the journey is terrifying to her. Through this poem, it is revealed that life is lonely and terrifying, and death is the same way, especially because they are both being undergone alone. Despite the amount of company, life and death are independent matters. Emily Dickinson used imagery in her poems to bring new life to her own feelings. In â€Å"Because I Could Not Stop for Death,† death is personified as a man or a suitor. Instead of the cliche grim reaper, Death is a civilized, welcoming man (Raina 11). The protagonist feels no fear accepting the ride from him, which shows how she does not fear death. Furthermore, the carriage ride displays the journey from life to death. Carriages are often conne cted with royalty or pleasant outings, and this was the method of transportation for death instead of a hearse, making it a comfortable ride to death (Baker 215). The house that the carriage arrives at represents the final resting place of the protagonist. Rather than a coffin or even a mausoleum, Dickinson picks a place that signifies warmth and comfort. All of these images provide a very calming experience of death as opposed to the horrid depictions

Analysis Of Budget Airline Company Indigo Airlines Tourism Essay

Analysis Of Budget Airline Company Indigo Airlines Tourism Essay Indigo airlines are planning to introduce new promotional offers for the potential customers. The aim of the organisation is to increase the current market share by at least 30%.The goal of this marketing plan is to outline a new marketing strategy to attract the potential customers from other airlines, to attract the first time travellers as well. The demographic for the organisation consists people of all age groups with average income and middle class life style. In a recent survey it has been found that in India more than 20% people prefer air travel more than any other transport facility. Due to the sudden increase in the market for airline travel it can be said that it is easy to capitalise on the current image of the firm, however it could be a little difficult to gain competitive advantage in front of the competitors. Quality for the firm is the most important thing so quality can never be compromised with and that is the motto of the firm. 1. Introduction Organization and product Indigo airline is a low cost airlines company operating from India since 2006. It has been very successful in the low cost airlines business from the time they have begun operations. They are one of the market leaders in the low cost airlines service providers and have a very good reputation in the Indian market. The reason for their good reputation is because of their punctuality and the service that they provide. Indigo airlines are currently catering to the needs of the domestic travellers in India and have been flying the sky since 2006. It has gained advantage in the market due to the punctuality and the prices that they offer to the customers. The need for new product offers arise from the increasing market which is growing at a rapid rate. The new offers for the airlines can not only attract potential customers but can also attract the loyal customers of other airlines as it would be very cost effective making it affordable. The award-winning low-fare airline that is redefining the airline business in India bagged the NDTV Profit Business Leadership Award 2009 in the category of Aviation. (ndtv.com) Strategic Plan and Focus To achieve the firms strategic direction, the firms objectives, mission, aims, goals and competitive advantage have been created to offer an image and vanguard for the firms success. In accumulation, to determine the extent of the services and products that are offered by the organisation, and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the companys strategic direction and focus. Mission Statement Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Goals and Objectives Non- Financial Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service and products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction. Financial The financial goal for the firm is to ensure highest rate of return for the investors and the stakeholders and increasing the profit by following steps. Effective costing of products Cost cutting Increasing the market share by 25% Core Competencies / Competitive Advantage The strengths for indigo airline in the current market situation are the price tag of the tickets and the fact that it has been awarded many times in 2009 as one of the best low cost airlines. The recession was extreme and most of the people who were using services from jet airways and kingfisher came down to low cost airlines (financial express).The market almost doubled for the low cost airlines as in the times of recession companies wanted to cut costs so most of -the official travel (Domestic) was done through low cost airlines. Indigo airlines are a low cost airline and because of that when they earned in recession they did not cut down on employees in fact they hired more employees. This gave a better picture and reputation for the airlines. This scenario helped indigo airlines to invest more in their staff skills and there airline operations team which gave them competitive edge over the competition in the market. 2.4. Situational Analysis 2.4.1 SWOT Analysis According to the SWOT analysis there are more opportunities and strengths for indigo rather than weaknesses and threats but in order to increase the market share and stabilize the growth it is important to work on the weaknesses first and keep a strong focus on the opportunities. Strengths Good reputation in the market Skilled staff High profit margin in 2009 as compared to competitors Lower cost of the product as compared to the competitors Weakness Relatively new in the market Lacks in number of flights as compared to the competitors Opportunities High Profit Growth Rapid increase in the market growth Product development Technological advancements Threats Threat of a new entrant Higher growth rate of the market but increase in the competition Market fluctuation . 2.5. Industry Analysis . The market in India for the aviation industry is a growing market. For years Indian aviation industry was being dominated by air India(Indian Aviation Journal2002)..About 15 years back companies like jet airways, air Sahara, spice jet, kingfisher and a few others came into picture. In 2006 august indigo airlines entered the aviation industry. Mentioned below are the current market statistics. Total number of domestic flights in India 8600 Total number of seat increase 1.7 million a year % increase in travellers 12% yearly basis % increase in flights 25% yearly (Source Indian aviation journal2010) 2.6. Competitor Analysis As the airline industry is becoming a big market due to the 12.8% growth of the Indian aviation industry in the last 5 years (Indian Aviation Journal, 2002,).. There are new airlines being introduced as low cost airlines. The biggest competition for indigo airlines is spice jet airlines which have been with indigo for quite some time as the strongest competitor. Spice jet sells more tickets than indigo (Clash of the Titans http://www.articlesnatch.com/topic/Spicejet+Airlines, Date accessed 3rd December 2010). This due to the time span of the two airlines being different, indigo is a 4 year old company where as spice jet has been there for more than 7 years(Spice Jet Industry, http://www.makemytrip.com/flights/spicejet-history.html, Date accessed 3rd December 2010) and is treated as a major in the industry when it comes to low cost airlines. This competition has been going on for quite a lot of time but now as indigo has started making name for itself spice jet is feeling the heat too . . 2.7. Customer analysis The current customer is more aware about the services and the rights, the price and the difference between paying for food. The increasing percentage of people travelling via airplanes every year domestically is increasing this gives a slight idea of the customer requirement. As the demand is increasing at a rapid rate the competition is increasing as well and the customers expectations are rising. 2.8. Key Issues The key issues that can be derived out from the above mentioned are as follows Competition is growing day by day not only the competitor The market is changing like never before Introduction of a new service is a mandate Indigo needs to market itself in the new generation Ansoff Matrix Ansoff matrix is a tool which determines the growth of an organisation and its strategy for the related growth. http://www.mrdashboard.com/images/Ansoff_Matrix_Excel.png (Source Google images) Market penetration. According to the ansoff matrix indigo airlines will target the potential customer which is travelling through trains and at the same time the current customer database to penetrate the market .The scope of marketing current product in the new market is considered to be high risk however by adding value in the current product reduces the risk. This will be by offering 10% discount for the next visit. It will enhance the chances of increasing the customer base. Porters five forces 4.1. Rivalry Indigo airlines entered the market in 2006 and there were very strong competitors in the market then. The direct rivalry between indigo airlines and spice jet airlines has been very popular in the Indian media as both the airlines started somewhat at the same time. Indigo airlines have reached competitive advantage over spice jet due to its price tag of the air tickets. By adding the promotional scheme indigo airlines will not only gain advantage over spice jet but can also attract the customer data base that spice jet posses. 4.2. Threats of Substitute The threat of substitute in porters model is considered to be a substitute product from another industry. For indigo airlines it is not really something that they have to worry about. This is because as the airlines were a threat to train system in India and no other substitute could be provided to the customers besides airlines. It is the fastest way of travelling as the country does not possess any water transportation being covered from sea on the three sides. 4.3. Buyer Power The buyer power is strong in the Indian market as the competition is very strong the buyer has more options then what it used to be about ten years back. To weaken the buyer power indigo airlines from the very beginning kept the prices of its tickets comparatively lower then what the other competitors were offering. 4.4. Supplier power The supplier power in the Indian aviation industry is weak especially for indigo airlines. Indigo airlines have maintained a very strong relationship with the travel agents and travel websites due to which the airlines have not really felt the heat from the suppliers side. Due to the direct relationship between the travel agents and airlines the customer is a bit weak and that shortens the authority of the supplier. 4.5. Threat of A New Entrant The airline industry in India is growing and this is one of the reasons there can be new entrants in the market that can cause trouble for indigo airlines. The advantage that indigo has in the market is its lowest ticket prices. A new entrant while entering the market has to ensure that the ticket prices are either same or less then what indigo offers. The possibilities of cheaper ticket is a bit difficult to imagine however even if the competitor comes up with cheaper tickets they will have to setup the distribution channel for its products and enhance the services which is difficult and indigo has an advantage on that. 5. Market-product Focus 5.1. Marketing and product objectives Indigo airlines has identified its target market as official travellers and rest are all the potential first time travellers. The product objective is to increase the market share.. 5.2. Target Market The target market for indigo airlines is as follows:- The travelers who travel through trains and have a pre conceived notion of the airplanes being costly then the trains. Potential customers from the various other airlines which are not happy with the price and the service they get from the respective airlines. The target market demographics for indigo airlines are approximately 60% official travellers and rest 40% includes all types of travellers the metropolitans of India, Delhi, Mumbai, Bangalore and Chennai. Not ignoring the fact that the b grade cities also have the potential to yield profit. The consumers are sub divided depending on their age, profession, family size, and language as indigo airlines is a service providing organization and in order to keep the relationship marketing sustainable it is important to understand the demographics of the target market. This segmentation mainly deals with the lifestyles of people there attitudes and there personality. Indigo airlines being an airlines company has to keep in mind the needs of the customers keeping the above mentioned three perspectives as a base to provide good customer service which relates directly to relationship building. The psychographic for indigo airlines are the people who travel through trains in first class and have a annual income of more than 300,000 Indian rupees. 5.3. Market Positioning The position of indigo airlines in the market is very important as at the moment it is one of the best low cost airline carrier in the Indian aviation industry however due to a lot of new entrants and the existence of some old competitors it is still not certain that it can be one of the best in the next coming years as well. Indigo airlines will be positioned as an airline which offers a product that is not compromised upon in terms of quality service and commitment. It will be positioned as a stable airline that will provide the services at a low cost. Market positioning according to me is a how a potential customer perceives a product or a service before actually buying the product or rendering the service indigo airlines has to make the potential customer feel that the service they are about to render from indigo airlines is one of the best and is one of the most economical in its class as affordability is always a matter of discussion when someone plans to travel via a low cost airlines. Marketing MIX Product Line Indigo airlines have considered a service offer which will generate optimistic impression in the fluctuating industry at present. Any product that a firm offers to the customer should be available to the customer when they want it. The product should be different from what the competitor offers, such an offering to the customer will generate curiosity in the industry and the people will be ready to buy it as it is available as per the demand. The best way to achieve such a market height is by offering the best product that the company has with an added value. The firm is selling low cost airline tickets at the moment and has been generating good profit over the years. To increase the market share it is important to retain the current customer by providing added values and offering the same to new customers as well. Mentioned below is the new product line to attract the potential customers in form of a discount voucher which can be used by the customer travelling the next time. . Pricing Indigo airlines products are sold online, on the ticketing counters and through various travel agents. Pricing is one of the most important aspects for any business as it determines the return on investment for the stakeholders. Indigo airlines is a low cost airlines which makes the pricing to be even more complex as compared to its other competitors as there is not much of a margin. As per the new plan that a discount voucher will be given to every new customer lets create a hypothetical equation to understand the pricing of the new product. Total number of flights by indigo airlines-118 in a day Minimum ticket price booked one month advance- INR 3200 Total sitting capacity of A320-148 seats Total number of travelers in a day in full booking-17464 Total income for a single business day-INR 55, 884,800 Lets take number of first time travelers in a day- 5000 Total cost of discount vouchers- INR 16, 00,000 Percentage increase from last time in travelers 21% every month Promotion Indigo airlines have two key objectives in its promotional plan. They are as follows Achieving new product recognition Escalating sales for the business. Promotion of indigo airlines offers will be done through various mediums such as Internet Television Journals Magazines Events In schools and colleges Word of mouth Place For a product to be successful it is very important to identify the right place and the right people. According to the demographic analysis mentioned above (target market) it is very important to attract the target market. Internet is the best tool to do so by increasing marketing opportunities through travel websites from which people usually buy tickets. Posting important updates and dates on such websites can bring in a lot of brand awareness amongst the people who are willing to travel on special offers and prices. The supply chain has to be brilliant indigo airlines is a service provider so supply chain concept does not comes in it, however if implied then the supply chain can be related with the optimum communication between the travel agents and the airlines providing them with the best dates and functionality of the airlines. People The people involved in the business directly and indirectly are very important for indigo airlines as they will be providing a lot of information. Travel agents will be providing direct business to the airlines so a proper channel should be made to identify the strength of travel agents in a particular area. Employees of a firm are its best resource as the human capital increases production and optimum utilization people with high customer services skills should be hired to impress the clientele as indigo is providing customer service. The customer should be given first hand information as to what is the schedule for their flights in case of any delays or complexities. Process The process is related to the service delivery for the customers the best policy about it is to be honest if a flight is delayed give the exact time for the delay and the reason even if indigo airlines has to compromise on price as customer management process should be as transparent as possible to establish loyalty of the customers. 6.7Physical evidence The physical evidence is related to the impression that the customer gets the first time they get in the plane as all the planes bought by indigo airlines are new and the maintenance department works whole heartedly it give an impression of a very clean environment henceforth providing a good physical evidence. 7. Promotion Schedule The completion of Indigo airlines promotional schedule is a significant feature for the success of the product promotion. The implementation of the product promotion package will happen in 4 stages. They are mentioned below Implementation Stages Stage 1- The first time when a traveller buys the ticket from indigo airlines a proper note will be made using the information provided by the customer while booking. A voucher worth 10% discount of the next travelling price will be given to the customer while checking in for the flight by the customer service assistant which will be valid for the next 35 weeks. Stage2- After the traveller has got the voucher he/she can use it only at the indigo airlines website or at the indigo airlines office to availa discount of 10% in there next visit. The staff at the ticket counter will monitor the expiry date and validity of the voucher. 8. Critique of the Marketing Models There are numerous marketing models that have been developed over the years and every model has been criticized for one reason or the other as it has been said nothing is perfect it is true. One marketing model can never satisfied the wants of customers, suppliers, manufacturers and organisations. Let us look at the marketing models that have been taken in the marketing plan to take the marketing decisions. 8.1 Porters Five Forces Porters five forces is a structure for the trade analysis and trade tactic Growth developed by Michael E. Porter of Harvard Business School in 1979. (Kotler 2008) The main weakness of this model is that it was developed in the 80s when the business environment was very simple and predictable and the business competition in many fields was not what it is today. Porters strategies do not ensure superior profit (O Shaughnessy.1988,Speed, 1989, MacDonald, 1992) As this model is a classical model it completely ignores the aspect of technology. Technology in todays time is playing a vital role and if porters five forces are applied it does take into account the power of internet. For an airlines it is very important to reach the customer in their homes which can only be done by the internet. The five forces model does not take into account the e marketing that has evolved after the 1980s and thus has been criticized as a classical model . porters five forces model has a variable called threat of new entrant in this module porter talks about the barriers to be created by the current organisation to prevent any new competition. if close consideration is given to this part then it clearly states that creating a barrier for competition is good but it can also led to some firms joining hand in the market and fixing there prices or there deals so that no one enter the market and therefore creating the monopoly unethically and that is illegal. It ha s happened in the pas lysiene price fixing conspiracy is in the mid 90s was a big news when firms from America, Korea and Japan got together to increase the price of lysiene a sort of animal feed additive (Wikipedia). Which resulted in fines and imprisonment. This clearly states that making plans solely on porters model will not be a good idea. Till the time someone develops a better plan then porter five forces will still be the first choice for the businesses (goett,1999) 8.2. Ansoff Matrix Igor ansoff published an article Strategies for Diversification in the Harvard Business Review and the ansoff matrix was published in it since then it has been really famous as a tool for the managers to develop a strategic growth strategie which can determine the positioning of the firm. It is very good tool but it has to be incorporated with other tools of marketing to achieve substantial resultsas it only can give one part of the strategy(Jeffery. F. rayport,2001)