Analysis Of Budget Airline Company Indigo Airlines Tourism Essay

Analysis Of Budget Airline Company Indigo Airlines Tourism Essay Indigo airlines are planning to introduce new promotional offers for the potential customers. The aim of the organisation is to increase the current market share by at least 30%.The goal of this marketing plan is to outline a new marketing strategy to attract the potential customers from other airlines, to attract the first time travellers as well. The demographic for the organisation consists people of all age groups with average income and middle class life style. In a recent survey it has been found that in India more than 20% people prefer air travel more than any other transport facility. Due to the sudden increase in the market for airline travel it can be said that it is easy to capitalise on the current image of the firm, however it could be a little difficult to gain competitive advantage in front of the competitors. Quality for the firm is the most important thing so quality can never be compromised with and that is the motto of the firm. 1. Introduction Organization and product Indigo airline is a low cost airlines company operating from India since 2006. It has been very successful in the low cost airlines business from the time they have begun operations. They are one of the market leaders in the low cost airlines service providers and have a very good reputation in the Indian market. The reason for their good reputation is because of their punctuality and the service that they provide. Indigo airlines are currently catering to the needs of the domestic travellers in India and have been flying the sky since 2006. It has gained advantage in the market due to the punctuality and the prices that they offer to the customers. The need for new product offers arise from the increasing market which is growing at a rapid rate. The new offers for the airlines can not only attract potential customers but can also attract the loyal customers of other airlines as it would be very cost effective making it affordable. The award-winning low-fare airline that is redefining the airline business in India bagged the NDTV Profit Business Leadership Award 2009 in the category of Aviation. (ndtv.com) Strategic Plan and Focus To achieve the firms strategic direction, the firms objectives, mission, aims, goals and competitive advantage have been created to offer an image and vanguard for the firms success. In accumulation, to determine the extent of the services and products that are offered by the organisation, and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the companys strategic direction and focus. Mission Statement Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Goals and Objectives Non- Financial Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service and products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction. Financial The financial goal for the firm is to ensure highest rate of return for the investors and the stakeholders and increasing the profit by following steps. Effective costing of products Cost cutting Increasing the market share by 25% Core Competencies / Competitive Advantage The strengths for indigo airline in the current market situation are the price tag of the tickets and the fact that it has been awarded many times in 2009 as one of the best low cost airlines. The recession was extreme and most of the people who were using services from jet airways and kingfisher came down to low cost airlines (financial express).The market almost doubled for the low cost airlines as in the times of recession companies wanted to cut costs so most of -the official travel (Domestic) was done through low cost airlines. Indigo airlines are a low cost airline and because of that when they earned in recession they did not cut down on employees in fact they hired more employees. This gave a better picture and reputation for the airlines. This scenario helped indigo airlines to invest more in their staff skills and there airline operations team which gave them competitive edge over the competition in the market. 2.4. Situational Analysis 2.4.1 SWOT Analysis According to the SWOT analysis there are more opportunities and strengths for indigo rather than weaknesses and threats but in order to increase the market share and stabilize the growth it is important to work on the weaknesses first and keep a strong focus on the opportunities. Strengths Good reputation in the market Skilled staff High profit margin in 2009 as compared to competitors Lower cost of the product as compared to the competitors Weakness Relatively new in the market Lacks in number of flights as compared to the competitors Opportunities High Profit Growth Rapid increase in the market growth Product development Technological advancements Threats Threat of a new entrant Higher growth rate of the market but increase in the competition Market fluctuation . 2.5. Industry Analysis . The market in India for the aviation industry is a growing market. For years Indian aviation industry was being dominated by air India(Indian Aviation Journal2002)..About 15 years back companies like jet airways, air Sahara, spice jet, kingfisher and a few others came into picture. In 2006 august indigo airlines entered the aviation industry. Mentioned below are the current market statistics. Total number of domestic flights in India 8600 Total number of seat increase 1.7 million a year % increase in travellers 12% yearly basis % increase in flights 25% yearly (Source Indian aviation journal2010) 2.6. Competitor Analysis As the airline industry is becoming a big market due to the 12.8% growth of the Indian aviation industry in the last 5 years (Indian Aviation Journal, 2002,).. There are new airlines being introduced as low cost airlines. The biggest competition for indigo airlines is spice jet airlines which have been with indigo for quite some time as the strongest competitor. Spice jet sells more tickets than indigo (Clash of the Titans http://www.articlesnatch.com/topic/Spicejet+Airlines, Date accessed 3rd December 2010). This due to the time span of the two airlines being different, indigo is a 4 year old company where as spice jet has been there for more than 7 years(Spice Jet Industry, http://www.makemytrip.com/flights/spicejet-history.html, Date accessed 3rd December 2010) and is treated as a major in the industry when it comes to low cost airlines. This competition has been going on for quite a lot of time but now as indigo has started making name for itself spice jet is feeling the heat too . . 2.7. Customer analysis The current customer is more aware about the services and the rights, the price and the difference between paying for food. The increasing percentage of people travelling via airplanes every year domestically is increasing this gives a slight idea of the customer requirement. As the demand is increasing at a rapid rate the competition is increasing as well and the customers expectations are rising. 2.8. Key Issues The key issues that can be derived out from the above mentioned are as follows Competition is growing day by day not only the competitor The market is changing like never before Introduction of a new service is a mandate Indigo needs to market itself in the new generation Ansoff Matrix Ansoff matrix is a tool which determines the growth of an organisation and its strategy for the related growth. http://www.mrdashboard.com/images/Ansoff_Matrix_Excel.png (Source Google images) Market penetration. According to the ansoff matrix indigo airlines will target the potential customer which is travelling through trains and at the same time the current customer database to penetrate the market .The scope of marketing current product in the new market is considered to be high risk however by adding value in the current product reduces the risk. This will be by offering 10% discount for the next visit. It will enhance the chances of increasing the customer base. Porters five forces 4.1. Rivalry Indigo airlines entered the market in 2006 and there were very strong competitors in the market then. The direct rivalry between indigo airlines and spice jet airlines has been very popular in the Indian media as both the airlines started somewhat at the same time. Indigo airlines have reached competitive advantage over spice jet due to its price tag of the air tickets. By adding the promotional scheme indigo airlines will not only gain advantage over spice jet but can also attract the customer data base that spice jet posses. 4.2. Threats of Substitute The threat of substitute in porters model is considered to be a substitute product from another industry. For indigo airlines it is not really something that they have to worry about. This is because as the airlines were a threat to train system in India and no other substitute could be provided to the customers besides airlines. It is the fastest way of travelling as the country does not possess any water transportation being covered from sea on the three sides. 4.3. Buyer Power The buyer power is strong in the Indian market as the competition is very strong the buyer has more options then what it used to be about ten years back. To weaken the buyer power indigo airlines from the very beginning kept the prices of its tickets comparatively lower then what the other competitors were offering. 4.4. Supplier power The supplier power in the Indian aviation industry is weak especially for indigo airlines. Indigo airlines have maintained a very strong relationship with the travel agents and travel websites due to which the airlines have not really felt the heat from the suppliers side. Due to the direct relationship between the travel agents and airlines the customer is a bit weak and that shortens the authority of the supplier. 4.5. Threat of A New Entrant The airline industry in India is growing and this is one of the reasons there can be new entrants in the market that can cause trouble for indigo airlines. The advantage that indigo has in the market is its lowest ticket prices. A new entrant while entering the market has to ensure that the ticket prices are either same or less then what indigo offers. The possibilities of cheaper ticket is a bit difficult to imagine however even if the competitor comes up with cheaper tickets they will have to setup the distribution channel for its products and enhance the services which is difficult and indigo has an advantage on that. 5. Market-product Focus 5.1. Marketing and product objectives Indigo airlines has identified its target market as official travellers and rest are all the potential first time travellers. The product objective is to increase the market share.. 5.2. Target Market The target market for indigo airlines is as follows:- The travelers who travel through trains and have a pre conceived notion of the airplanes being costly then the trains. Potential customers from the various other airlines which are not happy with the price and the service they get from the respective airlines. The target market demographics for indigo airlines are approximately 60% official travellers and rest 40% includes all types of travellers the metropolitans of India, Delhi, Mumbai, Bangalore and Chennai. Not ignoring the fact that the b grade cities also have the potential to yield profit. The consumers are sub divided depending on their age, profession, family size, and language as indigo airlines is a service providing organization and in order to keep the relationship marketing sustainable it is important to understand the demographics of the target market. This segmentation mainly deals with the lifestyles of people there attitudes and there personality. Indigo airlines being an airlines company has to keep in mind the needs of the customers keeping the above mentioned three perspectives as a base to provide good customer service which relates directly to relationship building. The psychographic for indigo airlines are the people who travel through trains in first class and have a annual income of more than 300,000 Indian rupees. 5.3. Market Positioning The position of indigo airlines in the market is very important as at the moment it is one of the best low cost airline carrier in the Indian aviation industry however due to a lot of new entrants and the existence of some old competitors it is still not certain that it can be one of the best in the next coming years as well. Indigo airlines will be positioned as an airline which offers a product that is not compromised upon in terms of quality service and commitment. It will be positioned as a stable airline that will provide the services at a low cost. Market positioning according to me is a how a potential customer perceives a product or a service before actually buying the product or rendering the service indigo airlines has to make the potential customer feel that the service they are about to render from indigo airlines is one of the best and is one of the most economical in its class as affordability is always a matter of discussion when someone plans to travel via a low cost airlines. Marketing MIX Product Line Indigo airlines have considered a service offer which will generate optimistic impression in the fluctuating industry at present. Any product that a firm offers to the customer should be available to the customer when they want it. The product should be different from what the competitor offers, such an offering to the customer will generate curiosity in the industry and the people will be ready to buy it as it is available as per the demand. The best way to achieve such a market height is by offering the best product that the company has with an added value. The firm is selling low cost airline tickets at the moment and has been generating good profit over the years. To increase the market share it is important to retain the current customer by providing added values and offering the same to new customers as well. Mentioned below is the new product line to attract the potential customers in form of a discount voucher which can be used by the customer travelling the next time. . Pricing Indigo airlines products are sold online, on the ticketing counters and through various travel agents. Pricing is one of the most important aspects for any business as it determines the return on investment for the stakeholders. Indigo airlines is a low cost airlines which makes the pricing to be even more complex as compared to its other competitors as there is not much of a margin. As per the new plan that a discount voucher will be given to every new customer lets create a hypothetical equation to understand the pricing of the new product. Total number of flights by indigo airlines-118 in a day Minimum ticket price booked one month advance- INR 3200 Total sitting capacity of A320-148 seats Total number of travelers in a day in full booking-17464 Total income for a single business day-INR 55, 884,800 Lets take number of first time travelers in a day- 5000 Total cost of discount vouchers- INR 16, 00,000 Percentage increase from last time in travelers 21% every month Promotion Indigo airlines have two key objectives in its promotional plan. They are as follows Achieving new product recognition Escalating sales for the business. Promotion of indigo airlines offers will be done through various mediums such as Internet Television Journals Magazines Events In schools and colleges Word of mouth Place For a product to be successful it is very important to identify the right place and the right people. According to the demographic analysis mentioned above (target market) it is very important to attract the target market. Internet is the best tool to do so by increasing marketing opportunities through travel websites from which people usually buy tickets. Posting important updates and dates on such websites can bring in a lot of brand awareness amongst the people who are willing to travel on special offers and prices. The supply chain has to be brilliant indigo airlines is a service provider so supply chain concept does not comes in it, however if implied then the supply chain can be related with the optimum communication between the travel agents and the airlines providing them with the best dates and functionality of the airlines. People The people involved in the business directly and indirectly are very important for indigo airlines as they will be providing a lot of information. Travel agents will be providing direct business to the airlines so a proper channel should be made to identify the strength of travel agents in a particular area. Employees of a firm are its best resource as the human capital increases production and optimum utilization people with high customer services skills should be hired to impress the clientele as indigo is providing customer service. The customer should be given first hand information as to what is the schedule for their flights in case of any delays or complexities. Process The process is related to the service delivery for the customers the best policy about it is to be honest if a flight is delayed give the exact time for the delay and the reason even if indigo airlines has to compromise on price as customer management process should be as transparent as possible to establish loyalty of the customers. 6.7Physical evidence The physical evidence is related to the impression that the customer gets the first time they get in the plane as all the planes bought by indigo airlines are new and the maintenance department works whole heartedly it give an impression of a very clean environment henceforth providing a good physical evidence. 7. Promotion Schedule The completion of Indigo airlines promotional schedule is a significant feature for the success of the product promotion. The implementation of the product promotion package will happen in 4 stages. They are mentioned below Implementation Stages Stage 1- The first time when a traveller buys the ticket from indigo airlines a proper note will be made using the information provided by the customer while booking. A voucher worth 10% discount of the next travelling price will be given to the customer while checking in for the flight by the customer service assistant which will be valid for the next 35 weeks. Stage2- After the traveller has got the voucher he/she can use it only at the indigo airlines website or at the indigo airlines office to availa discount of 10% in there next visit. The staff at the ticket counter will monitor the expiry date and validity of the voucher. 8. Critique of the Marketing Models There are numerous marketing models that have been developed over the years and every model has been criticized for one reason or the other as it has been said nothing is perfect it is true. One marketing model can never satisfied the wants of customers, suppliers, manufacturers and organisations. Let us look at the marketing models that have been taken in the marketing plan to take the marketing decisions. 8.1 Porters Five Forces Porters five forces is a structure for the trade analysis and trade tactic Growth developed by Michael E. Porter of Harvard Business School in 1979. (Kotler 2008) The main weakness of this model is that it was developed in the 80s when the business environment was very simple and predictable and the business competition in many fields was not what it is today. Porters strategies do not ensure superior profit (O Shaughnessy.1988,Speed, 1989, MacDonald, 1992) As this model is a classical model it completely ignores the aspect of technology. Technology in todays time is playing a vital role and if porters five forces are applied it does take into account the power of internet. For an airlines it is very important to reach the customer in their homes which can only be done by the internet. The five forces model does not take into account the e marketing that has evolved after the 1980s and thus has been criticized as a classical model . porters five forces model has a variable called threat of new entrant in this module porter talks about the barriers to be created by the current organisation to prevent any new competition. if close consideration is given to this part then it clearly states that creating a barrier for competition is good but it can also led to some firms joining hand in the market and fixing there prices or there deals so that no one enter the market and therefore creating the monopoly unethically and that is illegal. It ha s happened in the pas lysiene price fixing conspiracy is in the mid 90s was a big news when firms from America, Korea and Japan got together to increase the price of lysiene a sort of animal feed additive (Wikipedia). Which resulted in fines and imprisonment. This clearly states that making plans solely on porters model will not be a good idea. Till the time someone develops a better plan then porter five forces will still be the first choice for the businesses (goett,1999) 8.2. Ansoff Matrix Igor ansoff published an article Strategies for Diversification in the Harvard Business Review and the ansoff matrix was published in it since then it has been really famous as a tool for the managers to develop a strategic growth strategie which can determine the positioning of the firm. It is very good tool but it has to be incorporated with other tools of marketing to achieve substantial resultsas it only can give one part of the strategy(Jeffery. F. rayport,2001)

How Government Intervention Affects People and the Economy

New Deal When Franklin Delano Roosevelt was inaugurated president, he promised a â€Å"†New Deal†Ã¢â‚¬  for the American people who had been suffering under the Great Depression. â€Å"It is common sense,† Roosevelt said, â€Å"to take a method and try it. If it fails, admit it frankly and try another, but above all, try something. † The relief, recovery, and reform programs of the â€Å"New Deal† were Roosevelt’s attempt to try something. Some of the programs were unsuccessful, but others are still in place today.Examining the â€Å"New Deal† programs can help one understand how government intervention affects people and the economy. Franklin Delano Roosevelt has tons of ideas that he thought would benefit everyone and possibly take us out of the depression. Not everyone agreed with his ideas and supported him but his ideas did help extremely. Roosevelt made the federal deposit insurance corporation and civil works administration for the first new deal and then the social security act and the Fair labor standards act in the second new deal that was later to come.Although there were many more acts and things that he did to get American back to normal, these four I believe made a huge change and are still used today in our everyday life. The federal deposit insurance corporation was basically insurance for banks up to 100,000 dollars! During the depression banks were starting to close down because they were loaning money out before the depression that they did really have, so when everything went wrong and everyone decided to get their money out of the bank the banks didn’t have all the money that the people believed was rightfully theirs!Roosevelt made sure that wouldn’t happen again by giving the banks insurance. Another part of the new deal was the civil works administration, which employed thousands of public workers. Now that the depression was happening tons of people didn’t have jobs, n o one had money and no one knew what to do next. Roosevelt decided to give these people jobs not only to benefit those people it can also benefit the community! That was only part one of the new deal. The social security act was thought about and passed and is still used today!Basically gave funds to disabled workers, elderly, widows and children. Which helped out a lot for the people that just didn’t have it. Last but not lease there was and the Fair labor standards act. Which set minimum wage at 40 cents an hour and a minimum amount of work hours, which was 40 hours a week, also banned child labor. All of these deals helped American a ton and still do today. Everything started to get on track after a little. Without Roosevelt’s ideas America would be a total different place today! He made changes that we needed and still do.

Understanding the Victim Complex

In clinical psychology, a â€Å"victim complex† or â€Å"victim mentality† describes a personality trait of persons who believe they are constantly the victims of the harmful actions of others, even when made aware of evidence to the contrary. Most people go through normal periods of simple self-pity—as part of the grieving process, for example. However, these episodes are temporary and minor compared to the perpetual feelings of helplessness, pessimism, guilt, shame, despair, and depression that consume the lives of persons afflicted with a victim complex. Unfortunately, it is not uncommon for people who have actually been victims of physically abusive or manipulative relationships to fall prey to  a universal victim mentality. Victim Complex vs. Martyr Complex   Sometimes associated with the term victim complex, the â€Å"martyr complex† describes the personality trait of people who actually desire the feeling of repeatedly being the victim. Such people sometimes seek out, even encourage, their own victimization in order to either satisfy a psychological need or as an excuse to avoid personal responsibility. Persons diagnosed with a martyr complex often knowingly place themselves in situations or relationships that most likely will cause suffering. Outside of the theological context, which holds that martyrs are persecuted as punishment for their refusal to reject a religious doctrine or deity, persons with a martyr complex seek to suffer in the name of love or duty. The martyr complex is sometimes associated with the personality disorder called â€Å"masochism,† which describes a preference for and the pursuit of suffering.   Psychologists often observe the martyr complex in persons involved in abusive or codependent relationships. Fed by their perceived misery, persons with a martyr complex will often reject advice or offers to help them. Common Traits of Victim Complex Sufferers Persons diagnosed with a victim complex tend to dwell on every trauma, crisis, or disease that they have ever experienced, particularly those that happened during their childhoods. Often seeking a survival technique, they have come to believe that society simply â€Å"has it out for them.† In this sense, they passively submit to their unavoidable â€Å"fate† as perpetual victims as a way of coping with problems that may range from tragic to trivial. Some common traits of persons with a victim complex include: They refuse to accept responsibility for dealing with their problems.They never accept any degree of blame for their problems.They always find reasons why suggested solutions will not work.They carry grudges, never forgive, and simply cannot â€Å"move on.†They are rarely assertive and find it hard to express their needs.They believe everyone is â€Å"out to get them† and thus trust no one.They are negative and pessimistic, always looking for the bad even in the good.They are often highly critical of others and rarely enjoy lasting friendships. According to psychologists, victim complex sufferers employ these â€Å"safer to flee than fight† beliefs as a method of coping with or completely avoiding life and its inherent difficulties. As noted behavioral scientist, author, and speaker Steve Maraboli puts it, â€Å"The victim mindset dilutes the human potential. By not accepting personal responsibility for our circumstances, we greatly reduce our power to change them.† The Victim Complex in Relationships In relationships, a partner with a victim complex can cause extreme emotional chaos. The â€Å"victim† may constantly ask their partner to help them only to reject their suggestions or even find ways to sabotage them. In some cases, the â€Å"victim† will actually wrongly criticize their partner for failing to help, or even accuse them of trying to make their situation worse. As a result of this frustrating cycle, victims become experts at manipulating or bullying their partners into making draining attempts at care-giving, ranging from financial support to assuming full responsibility for their lives. Because of this, bullies—looking for someone to take advantage of—often seek persons with a victim complex as their partners.  Ã‚   Perhaps the most likely to suffer lasting damage from these relationships are partners whose pity for the victim transcends sympathy to become empathy. In some cases, the dangers of misguided empathy can be the end of already tenuous relationships. When Victims Meet Saviors Along with attracting bullies who are looking to dominate them, persons with a victim complex often find partners who have a â€Å"savior complex† and are looking to â€Å"fix† them. According to psychologists, persons with a savior or â€Å"Messiah† complex feel a consuming need to save other people. Often sacrificing their own needs and well-being, they seek out and attach themselves to people whom they believe desperately need their help. Believing they are doing â€Å"the noble thing† in trying to â€Å"save† people while asking nothing in return, saviors often consider themselves better than everyone else. While the savior partner is certain they can help them, their victim partners are equally certain they cannot. Worse yet, victim partners with a martyr complex—happy in their misery—will stop at nothing to make sure they fail. Whether the savior’s motives in helping are pure or not, their actions can be harmful. Incorrectly believing their savior partner will â€Å"make them whole,† the victim partner feels no need to take responsibility for his or her own actions and never develops the internal motivation to do so. For the victim, any positive changes will be temporary, while negative changes will be permanent and potentially devastating. Where to Look for Advice All of the conditions discussed in this article are true mental health disorders. As with medical problems, advice on mental disorders and potentially dangerous relationships should be sought only from certified mental health care professionals.   In the United States, registered professional psychologists are certified by the American Board of Professional Psychology (ABPA). Lists of certified psychologists or psychiatrists in your area can typically be obtained from your state or local health agency. In addition, your primary care doctor is a good person to ask if you think you may need to see somebody about your mental health. Sources Andrews, Andrea LPC NCC, â€Å"The Victim Identity.â€Å"  Psychology Today, https://www.psychologytoday.com/us/blog/traversing-the-inner-terrain/201102/the-victim-identity.Editor, -Flow Psychology. â€Å"Messiah Complex Psychology.†Ã‚  Grimag, 11 Feb. 2014, https://flowpsychology.com/messiah-complex-psychology/.Seligman, David B. Masochism. Australasian Journal of Philosophy, vol. 48, no.1, May 1970, pp. 67-75.Johnson, Paul E. The Emotional Health of the Clergy. Journal of Religion and Health,  vol. 9, no.  1, Jan. 1970, pp. 50-50, Braiker, Harriet B., Whos Pulling Your Strings? How to Break the Cycle of Manipulation, McGraw-Hill, 2004.Aquino, K., Dominating Interpersonal Behavior and Perceived Victimization in Groups: Evidence for a Curvilinear Relationship, Journal of Management, vol. 28, no. 1, February 2002, pp. 69-87

Essay about The Illusion of Tradition in Jacksons The...

The Illusion of Tradition There is a Lottery going on today and we all hold a ticket. In â€Å"The Lottery† Shirley Jackson is asking people to stop for a moment and take a look at the traditions around them. Shirley Jackson uses symbolism to show that traditions today are sometimes as misguided as the tradition of the lottery in that small town in Somewhere, USA. Evil can be evoked in the most kind-hearted person if tradition deems it ok. Though the years there have been many wars in which many men have fought, and killed. If not put in a war torn environment the men in those wars would never have killed anyone. School children continually bully each other, sometimes to the point of serious injury. Otherwise kind, loving children,†¦show more content†¦The lottery could have served some purpose that no longer needs serving. A perfect example is a game played by school children called pass-it-on. A message is whispered in one child’s ear, and then whispered to the next child and the next and so on, by the time it gets to the last child the message is completely different from what the first child heard. Other religious examples show that we blindly carry on tradition. Christmas is the celebration of the birth of Jesus Christ to the Virgin Mary, but in the capitalist market of the United States of America, Christmas has become a holiday for the greedy. Today Christmas is a day of getting gifts in most families. The spirit of Christmas is lost in the getting and giving of gifts, lost in Santa Clause and the reindeer. There is not a second thought as to why we hold a celebration every December. Jesus Christ is the furthest thing from the minds of children as they open there new Barbie or Monster truck Christmas morning. Easter is another Holiday that has lost its meaning. The celebration of the death of Christ has become laden with Pagan symbols that celebrate the coming of spring, such as the Easter Bunny, egg hunts, and flowers of spring. Jackson wants us to take a closer look at our traditions and, if nothing else, find some meaning in them. â€Å"The Lottery†Show MoreRelatedThe Lottery By Shirley Jackson1438 Words   |  6 PagesWriter Shirley Jackson was born in 1916 in San Francisco, California. Among her early works was The Lottery.Do not be fooled by this name.The Lottery was the highly controversial and famous tale about a village that partakes in an annual death ritual. On June 26, 1948, subscribers to The New Yorker received a new issue of the magazine in the mail. There was nothing to outwardly indicate that it would be any different, or any more special, than any other issue. But inside was a story that editorsRead MoreThe Lottery Literary Analysis1538 Words   |  7 Pagesday; the flowers were blossoming profusely and the grass was richly green† (Jackson). In this first sentence of the The Lottery Shirley Jackson establishes a pleasant illusion, creating a sense of serenity. Jackson proceeds to mention that children begin to gather in the village, frolicing and conversing about school. The initial scene and satirically labeled title, The Lottery, provide a somewhat satisfying first impression to the reader. The introductory scene is eminent to intentionally implementRead MoreAnalysis Of The Poem The Lottery By Shirley Jackson844 Words   |  4 PagesThe Response Essay on  «The lottery » What is the difference between superstitions and traditions?  «The lottery » by Shirley Jackson provides a good example of how people’s superstitions from a tiny town affect those traditions. This story shows the dark side of Humanity. The whole community entrusts their lifes to a small black box. The allegory can confuse you, because the main purpose of the lottery kills one of the citizens for a strange false belief. To my mind, the author tried to explain whyRead MoreThe Lottery, By Shirley Jackson850 Words   |  4 Pagessuperstitions and traditions?  «The lottery » by Shirley Jackson provides a good example how superstitions of people from a tiny town affect on those traditions. This story shows dark side of Humanity. Whole community entrusts their life with a small black box. The allegory can confuse you, because the main purpose of the  «lottery » is kill one of the citizens for a strange false belief. To my mind, the author tried to explain why new genera tion sometimes shouldn’t continue the weird and cruel traditions.  «TheRead MoreMy Opinion On Teaching Style Essay1837 Words   |  8 Pagesworld building and setting The Other Side of the Hedge is definitely a strong contender. Shirley Jackson’s The Lottery is definitely a supreme choice for this unit. The setting of rural America is not one that we have taken a look at in my previous book choices and this one is a prime choice for a pseudo-Naturalist view. The Lottery also has strong symbolism pertaining to being blinded by old traditions which is not something we have explored yet. The last short story picked is For Esme with Love and