Internship in Nevada Restaurants Association Essay Example for Free

Internship in Nevada Restaurants Association Essay Having a successful career after studying is one of the aspirations of many college students. However, facing a real scenario in a corporate world seems to be very challenging and for some, it can be frightening. That is why internship programs are included in college courses to show the real world associated with the profession to the students and to prepare them by requiring them to work in a company of their choice. For my case, I took internship at Nevada Restaurant Association, an organization that focuses on managing various events and activities associated with hotel and restaurant management. As an HRM institution, Nevada Restaurant Organization has a goal of rendering world class hotel and restaurant services to valued customers. For them, customer satisfaction is very important because it measures the level of their performance. To accomplish their goals, NRA exhibits various ways of rendering high quality hotel services, safety food provision and high standard accommodation. The most important thing about NRA is that they recruit members in their organization for the goal of helping others and sharing their knowledge with them. Seminars, trainings and exhibits are done in a regular basis to continuously help aspirants and hone them into globally competitive HRM professionals (NRA 1). Since I am still an intern student and my knowledge about the industry is still limited, the management gave me basic tasks in the organization. As an intern, my basic tasks are to assist the events team in managing events and seminars like high school cooking competition, food preparation seminars and other activities related to hotel and restaurant management. I also do administrative works like preparation of seminar kits, modules and other things needed for the events. Most of the time, I assist the director of the organization in conference room meetings by means of preparing the room and the materials needed by the director and the participants. Even though my tasks are basic, for me they are very challenging because it tests not only my knowledge about my career but also my behavior towards work and other people. I can say that by being an intern in Nevada Restaurant Association, I am able to apply what I have learned from my subjects and learn new things at the same time. As a hospitality management major, my everyday tasks and interaction with my coworkers and a lot people outside the organization enhanced my skills and made me appreciate my profession more than how I appreciated it when I am still starting my course. As an example, the things that I have learned in my Facilities Management, Marketing and Finance subjects helped me in effectively preparing and organizing events and seminars. By assisting the team in using the available resources in an optimal way, I was able to help the entire organization in attaining cost effective processes that aided them in rendering high class services to participants. On the other hand, my knowledge in Service Management and Career Development subjects aided me in dealing with the people in the organization and with the participants in all the events that I have organized and attended. I know that it is through effective communication and respective approach that I will be able to apply my hospitality skills in my career. Among all the subjects that I have taken, it is Service Management that aided a lot n preparing me for my career. It is because I believe that a large part of Hospitality Management deals more on the services rendered. It is on how the services are organized and implemented that customer satisfaction is garnered. The food, drinks and other visual products of the service only serve as tangible proofs but beyond that, it is the kind of service that make people say that â€Å"it has a global quality†. Thus, it is very important that the skills and potentials required for rendering service is developed and enhanced. During the internship, I treated my managers and my coworkers as my customers and as a service provider, I did my best and used my skills and talents in rendering services that will give them utmost satisfaction. That is by obeying instructions, by doing tasks the right way and the way they wanted it and by completing requested works on or even ahead of time. In that way, I was able to practice how to render high quality services to other people. When I entered Nevada Restaurant Association as an intern, the management had an agreement that I will be spending 200 hours working in the organization. We also agreed that no amount will be paid for the internship and I will be working in the company until I completed the 200 hours. Perhaps for some people, 200 hours of work maybe hard especially to those who have no interest in their job. Yet, for me, 200 hours work seemed to be not enough. It is because for me, there is a lot to learn about the company and I, as a very aspiring person want to learn all the things that I can learn about the company. For me, it is the learning and the experiences that encouraged me to have enough strength to work on my tasks and be utmost motivated to prepare myself for my profession. In my own point of view, working in Nevada Restaurant Association is a big challenge for me. First of all, it is my first time to work with professional people and second, it is also my first time to apply the skills that I have learned in school in the real world. I admit that I felt the pressure of my work. There are times during my first days in work that I doubted if my work is good enough to satisfy them and if it will meet the standards set by my managers. Like any other person, I do not want, as much as possible, to fail in my work and receive negative feedbacks from my managers. It is true that at first, I thought that my job is difficult but I realized, as days went by that what I was doing was fun. I realized that the pressure is just there because it is my first time. Later on as my work get clearer and clearer for me, I realized that I am blessed because I was given the opportunity to work in a prestigious organization. In my entire stay in the company, I felt the enjoyment and fun of working with various people, meeting new acquaintances and establishing new contacts. Most of all, I learned one of the most important lessons, that failure is a key to success. As a fresh intern, I admit that I also made some mistakes in my work and my managers usually pointed it out. Though it is sometimes frustrating especially if I have already exerted too much effort to finish the job, I realized that it is my failures in my work that pushed me to do better and be more deserving for my profession. I realized that if I really want to learn, I should learn to be patient enough to continuously try my best to make my work better. Mistakes are not there to discourage me but they are there to direct me to my potential improvements. I learned that as a person full of aspirations, I should not focus on my mistakes and instead, I should focus on what my managers are telling me because they are the ones who know better than I do and they can direct me to my improvement. By keeping that in my mind, I was able to make my tasks a lot easier, fun, and enjoyable. The pressure that I felt during my first days disappeared as I learned to love my job and seek learning from it. I think that it is my positive outlook in life that I am able to transform the pressure into motivation and burning aspiration to finish my intern and keep what I have learned until the time that I need to apply it again. In addition, the organization’s culture taught me important things that helped me to be a better person. First of all, I learned to be a competitive person in a creative way that showcased my talents and abilities. Since the organization aimed for producing skillful, world class and competitive students and trainees, I, as an intern has adopted this behavior and I was able to apply it in my everyday life. For me, this behavior is very essential because I believe that when I enter the real world after graduating from college, I will be facing a lot of people who may have the same skills that I have and in order for me to get accepted, I must stand out from the rest by being competitive in the best that I can be. In accordance with the culture of the company, I also experience a lot of good things in the company. Even though I am just an intern, my coworkers did not treat me as one and in fact, they treated me as their coworker already. They have shown me the appropriate respect, encouragement and motivation. Although authority is there, their attitude of being friendly and very open gave me the comfort and confidence of getting along with them and voicing out my side during meetings and or brainstorming. The light and stress-free atmosphere motivated me to work harder and be better and better everyday. Their advice served as my guiding principles during my stay and it really helped me a lot in accomplishing my job. Most of all, the most important thing that I learned from the organization and that I think I will never forget is the act of sharing. As an organization, Nevada Restaurant Association believes that the ultimate responsibility of all hotel and restaurant employees is to render their customers with world class services. In order to achieve that quality, they must share their knowledge with each other and aimed for the same goal. For them, being competitive is not about winning over other people but showcasing the best talents a person has. Nevada Restaurant Association believes that by helping each other, by sharing ideas and by teaching it to those who are willing to learn that the entire community of hotel and restaurant employees will be able to completely render high quality and world class services. It is through sharing of ideas that integration of little but talented ideas can happen to be able to establish an excellent strategy that will deliver utmost customer satisfaction and that will benefit everyone in the industry. My internship in Nevada Restaurant Association is really one of the best experiences that I have in my life and I am willing to apply what I have learned in my future career to be able to help other people and contribute in enriching the industry that I am in. References: NRA. (2007). Nevada Restaurant Association. Available at: http://www. nvrestaurants. com/

The Mission Statement of British Telecommunication

The Mission Statement of British Telecommunication BT Group plc is formerly known as British Telecom. It is also the privatized UK state telecommunications operator. It is the leading fixed line telecommunications and broadband Internet provider in the United Kingdom. BT operates in more than 170 countries and almost a third of its revenue now comes from its Global Services division. BT Group is the largest communications service provider in the United Kingdom. It is also one of the largest communication companies in the world (British Telecommunication, 2007). The Company is listed on the London Stock Exchange. At the present time, BT has become a multifaceted organisation offering general consumer goods and services through new sophisticated technologies but alongside this has created a commercial offering with consultancy and business solutions in order to ensure expansion and a long life secure for the company through differing markets. BT is very devoted in the acknowledgment of the primary source of its customer base within commercial outlets therefore the focus for the business falls within this function. However the domestic market retains a sizeable share of the total revenue generated thus the sector is carefully managed and invested in which enables the security of this sector. In this report we will examine the mission statements of BT, key objectives, internal and external environmental factors and information systems with the levels of management. The Mission Statement of British Telecommunication Mission statement is unique purpose that differentiates an organisation from the other companies of the same type. A mission statement needs to communicate the essence of its organisation to its stakeholders and to the public. There are two kinds of mission statements: General objectives In general it indicates how they do rather than where they would be. In other words journey rather than destination. They are always long term objectives. Usually, there are no closing stages on this kind of mission statement but it is always measured by its goals. For example: reduce output of waste or strengthen the loyalty of the constituents and so on. BT chief executive Ben Verwaayen states the general objective of BT as follows: Our central purpose is to provide world-class telecommunications and information products and services, and to develop and exploit our networks, at home and overseas, so that we can: Meet the requirements of our customers, Sustain growth in the earnings of the group on behalf of our shareholders, and Make a fitting contribution to the community in which we conduct our business. ( The Guardian, Wednesday 9 April 2008 ) Specific objectives They are irrefutable mission statements that contain principles and time periods in which all work should be achieved. Mission statements should be answered following Druckers four questions: (E H Edersheim, P F Drucker (2007) What is our business? Who is the customer? What is the value to the customer? What should our business be/ what will our business be? What business is the company in? BT is doing this by stating that it provides world-class telecommunications and informational products and services to its customers. This really shows the involvement that BT is not in the mobile telecommunication service by at home and overseas. But it also states that they offer landlines in abroad as well for instance in Hong Kong, India, Indonesia, Japan, Korea etc. Thus, the consumers would be the people who are using the BT landlines By developing and exploiting their network and meeting the requirements of customers, they mentioned increasing the value of the network. By telecommunication at home indicates their business where they are now and provide world-class telecommunication service in overseas indicates where their business will be. Lately mission statements are not about their customers and products and services, but shareholders. In last sentence they also mentioned what they will be doing in the future with the collaborated companies . BTs strategy and key objectives BT strategy and key objectives can be stated today as followed: the speed to the market, customer experience and cost transformation. BT has a future-proof, flexible, intelligent network to enable the company to deliver communications services that will meet their customers requirements in the coming decades. They have a very clear vision of where they want to be and they are now taking specific steps towards that goal. Their transformation program has three key objectives: to enhance the customer experience to accelerate product to market times to reduce BTs cost base And they are seeking to achieve these all at the same time. Therefore new means were set up in order to increase and improve their performances such as 21CN 21CN is designed to deliver a world class customer experience from end-to-end. It will drive a radical simplification of BTs operations, increasing efficiency and the ability to launch new services to market faster than we can today. It will empower the customer with control, choice and flexibility like never before. BT claimed that 21CN will deliver both enormous cost-savings and the most advanced network in the world for new services. They point to consolidation of equipment, the simplification resulting from the removal of numerous legacy networks, and the flexibility and degree of automation enabled by 21CN. Its new network will make it more efficient, quicker to respond to market demand and more flexible. It claims it will be much easier to launch multimedia, converged services and that customers will have more control over their account management and greater flexibility in the way they interact with BT and its network. ( Financial Times June/15/2005 08:44 ) PEST ANALYSIS OF BT With the economic globalization and the widespread application of information technology, enterprises are faced with dynamic and complex external environment which is increasingly important for survival and development of enterprises. With regard to political factor, BT was the vanguard of the reform of the telecommunication industry in Europe and the United States, and the success of the reform was owned much to the British government telecommunication policy, especial for the right choice for control policies. Economic factor refers to the macroeconomic situation, world economic situation and economic status of industries. For example, the current economic crisis leaded to the incline of BTs economic benefits. Due to the economic pressure, BT was planning layoffs which showed that BT had dropped at the companys lowest situation since the privatization in 1984. The social factor refers to the general factors which have indirect and potential impact such as population, income or purc hasing power, national culture and national education level. Ecological factor essentially means that increasing depletion of natural resources and ecological environment forced the enterprises to adapt environmental protection policy. For example, BTs goal is to reduce its carbon emission by 80 percent in 2020, at the same time, BT has also introduced a new model to measure and trace carbon emission, Carbon Disclosure Project (BT, 2008). Technological factor refers to the industry-related science and technology and the trend of development. As a veteran operator in Europe, BT had won the attracting results through introducing the 21st century network based on NGN technology, and adapting the industry-leading technologies and strategies to carry out the entire business operation SWOT ANALYSIS OF BT SWOT analysis is the analysis of organizations strengths, weaknesses, opportunities, and threats in order to identify a strategic niche that the organization can exploit G Lancaster (2002). Strength: BT is the worlds oldest communication company which was established in 1846 and still serves over 20 million business and residential customers with more than 29 million exchange lines. It has a good reputation of being part of the European leading telecommunication service provider. For instance, it extends its market in other countries, it is a global company and Over 60% of Fortune Global 500 companies and over 65% of FTSE 100 companies are part of the BT customer database. It makes BT has a strong brand image and until now BT is still the only UK telecom operator to have a universal service obligation (USO). Its strong base of long term customers makes BT financially successful due to its innovative and flexible organization and its competitive price. Weakness: The weakness of BT is inflexible. BT is a big company, so it should work by step and step, it cannot change quickly when meat the problem. But however today, BTs reputation is going down because its internet service usually crashed for long hours and therefore takes a great deal of time to reconnect. BT Home Hub WI-FI security easy to crack (Router manufacturers use algorithm to generate WEP (wired equivalent privacy) and WPA (WI-FI protected access) default keys. BT Home Hub ships with default encryption keys to encrypt wireless network traffic using either WEP or WPA. But the algorithm is predictable and only creates a limited number of easily-hacked keys). It is also obvious that BTs own success makes it difficult to recruit and train staff quickly enough. Opportunity Experts predict great potential for future growth in next 10 years. And the current recession is favorable as people more specifically the customers and businesses are more cost-conscious. It is also important to note that lots of threat to new entries to the market which gives opportunity to grow even bigger nationally and internationally. BTs well known in Europe can bring new co-operating companies all over the world. Internet user growing quickly, it means BT have opportunity to get more market share. In 1994 only $1billion market for BT and MCI but now it grows unbelievable. Global telecommunication market is grow 20% in 2008 compared to 12% in 2003 which will have a good chance for BT to create a new record. With the technology of internet, BT also can develop new product, for example: it can increase the speed of cell phone to use internet Threat BT was established in 1846, at that time it was the only telecommunication company in Britain until 1982 Mercury communications entries this market. It means BT should competitive with Mercury communications and BT market share decreased. It leads to BT cannot make price easily; it should compare with other company price and then make a competitive price. BT also should improve their products, make it have more competitive, because BT should keep their old customers and create some new customers or take customers from Mercury communications, but it should cost more. In addition, BT starts to lose the customers trust and the introduction of mobile phones decreases the usage of landlines. The treats get worse as big brands enter the market with new technology and low prices. The internet coverage of areas that do not need landlines and new companies such as Virgin affect badly BTs expansion. Critical success factors Since the invention of the telephone by Alexander Graham Bell, new era of communication has started. In United Kingdom General Post Offices Postal Telegraph department which became BT group was providing telephone services. BT group is the largest communication service provider in United Kingdom. Throughout history BT had numerous advantages which influenced its success. BT had a monopoly in the industry till the duopoly sharer Mercury came out. These two telecommunication operators had an exclusive right to provide telecom services. This duopoly ended in 1990s, and market was open to be shared. But BT had already reached an attitude which is much stronger and unbeatable by competitors. Many of BTs customers are based in the UK. BT Global Services deliver solutions inmore than 170different countries, connecting installations, communities and value chains that are essential to organizations. Currently BT is responsible for approximately 28 million telephone lines. Furthermore the company is the only UK telecommunications operator obliged to deliver fixed telephone line to any UK address. In addition BT operates most public telephone boxes all-over the UK. With high technology BT delivers significantly good service of telephone, internet and cable TV. Current BTs most dominant product on the market is BT Home Hub which includes telephone internet broadband and cable TV. Furthermore BT has launched many more successful products throughout decades. INFORMATION SYSTEMS FOR BT Operational Control The operation control is the stage that shows and determines how the performing of specific tasks that are set by strategic and middle management decision makers. Usually, most of the tasks in operational level are structured. Knowledge level This stage evaluates new ideas for products and services, the ways to communicate new knowledge in other words the interaction, and finally the ways to distribute information. Management Control-tactical level The management control tactical level monitors effective or efficient ways of resources and performance of operational units. Most of the tasks in that level are semi-structured. Strategic Decision Making It determines long-term objectives, resources and policies. In general, a good number of the tasks in strategic level are unstructured. Major types of System The major types of system we can notice today are the Executive Support System (ESS), the Decision Support System (DSS), the Management Information System (MIS), the Knowledge Work System (KWS), and the Transaction Processing System (TPS). Executive Support systems Chief Managers use executive support systems (ESS) to make strategic planning about sales forecasting, budget, profit and personal planning. ESS serves the strategic level of the organizations. They address non-routine decisions requiring judgment, evaluation, and insight because there is no agreed-on procedure for arriving at solutions. ESS create a generalised computing and communication environment rather than providing any fixed application or specific capability. Furthermore, they are designed to incorporate data about external events such as new tax laws or competitors. They employ the most advanced graphics software and can deliver graphs and data from many sources immediately to a senior executive office or to a boardroom. Unlike the other types of informational systems, ESS is not designed primarily to solve specific problems. Instead, ESS provides a generalized computing and communications capacity that can be applied to a changing array of problems. J F. Rockart (1988). At this stage such matters like the business aims and competitors influences are indeed revised carefully. Therefore, senior managers are trying to maintain a good relationship with partners and existing customers. However to gain high reputation, they must be concerned about the role of customer social responsibility and have to create a flexible strategy planning that suits to the charges of economical factors. Decision support systems The decision support systems (DSS) help managers in making decisions that are unique, rapidly changing, and not easily specified in advance. They provide both problem-solving information and a communication capability for solving semi-structured problems. DSS have more analytical power than the other systems. They are built explicitly with variety of models to analyze data, or they condense large amounts of data into a form where they can be analyzed by decision makers. DSS are also designed so that users can with them directly; these systems explicitly include user-friendly software. F Buytendijk (2008). Relating to British telecom, the DSS study generally the options of maximisation profit and determine whether prices are suitable in the marketplace. Managerial Information Systems. Management information systems (MIS) are used mostly in management level system, management need information in different sectors like sale management control, annual budgeting, about investment analysis. On average, they are oriented almost exclusively to internal, not environmental or external, events. MIS mainly serve the functions of planning, controlling, and decision making at the management level. MIS review and report on the companys basic operations. The basic transaction data from TPS are compressed and are usually presented in long reports that are produced on a regular schedule. MIS usually serve managers interested in weekly, monthly, and yearly results-not day-to-day activities. MIS generally provide answers to routine questions that have been specified an advance and have a predefined procedure for answering them. Most MIS use simple routines such as summaries and comparisons, as opposed to sophisticated mathematical models or statistical techniques. Ross Malaga, (2003). Knowledge Work and Office Systems Knowledge Work System ( KWS) is very important because BT has different workstations like engineering workstations ,graphics workstations and managerial workstations ,on the other hand Office systems do in BT different work like word processor , document imaging , design for the company , electronic calendars. This system can involve a combination of work practices, information, structures, people, and technologies organized to accomplish objectives in an organisation. BT use information system in different level of management, there are a relationship between systems. Mostly, BT uses three information systems: management system, information system, and computer system. Transaction Processing Systems Transaction processing systems are the basic business systems that monitor the operational level of companies. A transaction processing system is a computerized system that performs and records daily routine transactions necessary to the conduct of the business. For example its like special force in the army, any operation need to be check and secure for example: machine control, securities trading, material movement, and cash control management. They also study the decision to grant credit to a customer for instance, this is made by lower level supervisor according to predefined criteria. All that must be determined is whether the customer meets the criteria. The master file is composed of discrete pieces of information (such as name, address or employee number) called data elements. Data are keyed into the system, updating the data and elements. The elements on master file are combined in different ways to make a report of interest to management and government agencies and to send paychecks to employees. These TPS can generate other report combinations of existing data elements. J Gray, A Reuter (1993) REFERENCES Modern Public Information Technology Systems: Issues and Challenges by G. David Garson, 2007 BT, (2008), BT press Release, retrieved on 17th April, 2009, from: http://pr.euractiv.com/node/3269 Information Systems Technology by Ross Malaga, 2003 Executive Support Systems: The Emergence of Top Management Computer Use by John F. Rockart 1988 Eco-Economy: Building an Economy for the Earth Page 163 by Lester R. Brown, Earth Policy Institute 2003 352 pages Annual Review of Communications: Volume 59 Page 243 by International Engineering Consortium 2007 750 pages Performance Leadership: The Next Practices to Motivate Your People, Align Page 207 by Frank Buytendijk 2008 300 pages Management of Organizational Change: Leveraging Transformation Page 63 by K. Harigopal 2006 367 pages The Guardian, Wednesday 9 April 2008 The Definitive Drucker: The Final Word from the Father of Modern Management Page 48 by Elizabeth Haas Edersheim, Peter Ferdinand Drucker 2007 289 pages Financial Times June/15/2005 08:44 Transaction Processing: Concepts and Techniques Page 3 by Jim Gray, Andreas Reuter 1993 1070 pages BIBLIOGRAPHY Strategic Planning for Information Systems by John. L. Ward and Joe Peppard, 2002 Ethics and Information Technology by James Anderson and Kenneth Goodman Introduction to Business Information Systems by Peter Mertens, Rolf. T. Wigand, 2003 Business Dynamics in Information Technology by Peter Gottschalk, 2007 www.bt.co.uk

Organisational Structure And Product Analysis Of Theme Park

Organisational Structure And Product Analysis Of Theme Park The philosophy of marketing needs to be owned by everyone from within the organization. Marketing focuses on the satisfaction of customer needs, Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business wants and requirements. Future needs have to be identified and anticipated. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customers point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.This customer focused philosophy is known as the marketing concept. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires. INTRODUCTION OF Q1; Lost World of TambunTheme Parks in Malaysia The latest attraction from Sunway City Ipoh in Tambun, the Lost World is a new water theme park in Perak set to provide you a fun-filled adventure for friends and family! Nestled among lush greenery and limestone hills, the Lost World has a host of exciting activities to keep you coming back for more. Question 1: Your role: You are required to select a theme park of your choice. You are required to determine their organizational structure, products, markets, and competitors. Introduction As part of your research, you will need to define the structure of the franchise and the product that is being offered to the consumer. Content You are required to analyze: Their market strength Their zone of natural expansion Brand positioning and marketability of their brand Suggest steps to improve their sales and profits Suggest how they can take their business to a global scale Summary Conclude your research by summarizing all the above and provide a final solution on how the theme park may thrive in a completion market place. All cost for the event and portfolio must be self funding. Olympia College will not be responsible for any cost or any unforeseen circumstances occurred during this event. Answer Q1 As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is five main elements which make up this world of adventures which is as stated in the structure belowà ¢Ã¢â€š ¬Ã‚ ¦ Jungle Wave Bay CLIFF RACER Tiger Valley Water park Hot Springs Spa FIVE ELEMENTS Water Park An exquisitely beautiful Waterfall Beach Garden exhilarating water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave pool in Malaysia where the waves could swell up to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers flowing into the pool. There is also a musical body wash as a refreshment before to the caption of Sandy Bay. Explorabay, a kids only zone which is specially designed for kids while Cliff Racer are intend for a adult and youth. And of course, the longest inflatable tube ride in Malaysia, Tube Raiders which is the family favourite giant slides while Adventure River is more on relaxing water ride. Cliff Racer Sail through the jungle canopy in an old mine cart after a drop from dizzying heights; just like in the old Wild Wild West movies! The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole days fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages. Lost World Hot Springs Spa As the latest supplement for the visitors to enjoy the inimitable feel of the hot spring, the water in the hot spring come from a natural source, and this is a sanctuary for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Besides, there are many other elements which are catered for the visitors presenting the ultimate relaxation experience Tiger Valley There are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valleys educational program where you will be able to get close and personal with one of these exquisite tigers. Lost World Petting Zoo Visitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals; giving those looking for a more personal encounter, a closer perspective. Body Market Strength So many words packed into one, the Lost World of Tambun, where providing an action packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which located in this historical town of Ipoh, in the middle of the North South corridor in Perak; and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath taking limestone features. The Lost World of Tambun has its own market strength just like the other theme park as well. As my research all over these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing. As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock formation 10 storey building within the theme park. Based on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their market strength. Place 800 parking spaces provided Good transportation Natural pleasant landscape People Good services Caring from staffs Friendliness from staffs Promotion Invite international performance during parties; beach party Promote online through hot websites; facebook, etcà ¢Ã¢â€š ¬Ã‚ ¦ Promote through travel and tour agencies for packages Product Water Park Amusement Park Lost World Hot Springs Spa Tiger Valley Lost World Petting Zoo Zone of Expansion For your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 5 star grades; visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambuns Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring spa section. As their future expansion, it could build up a monorail system for the overall accessibility within the theme park itself; visitors are able to travel from the theme park back to the hotel after explorer. Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle tracking and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring. Brand positioning and marketability of their brand A great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle; a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day. What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as under the umbrella of Sunway Groups which lead them to success because Sunway group had prove themselves in Sunway Lagoon. Steps to improve their sales and profit In order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, its also depends on how they generate their profit through the existing products. They can also provide more new family packages and teenage packages. Another step to improve their sales and profit is to extend business hour for dry parks and more events should be organize example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be given to kids to show that the management is caring enough even to every single matter. How they can take their business to a global scale Extend their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote their theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization; targeting hot weather country like india. Besides, it should have a deal with large organization to have a big retreat ( international conference ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etcà ¢Ã¢â€š ¬Ã‚ ¦ Conclusion In any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan .

The Bell Jar :: essays research papers

It is 1953, and Esther Greenwood has just finished college for the year, and she has a won a one month internship at the Ladies Day magazine. She is one of twelve winners. All twelve girls are staying at the Amazon Hotel, while they deal with their hectic work schedule and social lives, as well. Esther’s boss for the month is Jay Cee, and Esther’s best friend for the month is Doreen. One night, Esther and Doreen were in a cab, on the way to one of the events that the Ladies Day had planned for them. They got stuck in a traffic jam, and ended up finding a man by the name of Lenny Shepherd. Esther and Doreen follow Lenny back to his apartment, and they all drink. Doreen and Lenny start getting more intimate, so Esther decides to leave and go back to the hotel, leaving Doreen there. Not too many days later, Esther attends a banquet with the other contest winners, and she indulges in caviar and crabmeat salad. Later, she feels sick and goes back to the hotel. All of the contest winners got food poisoning from the crabmeat salad. Near the end of the internship, Esther goes on a date with a man named Marco. Early on in the date, Esther knew she didn’t like him very much, and he ended up assaulting her. Esther was torn inside, and the next day she decided to go home to New England. When her mom picks her up, she told Esther of the news that she was not accepted into the writing program she worked so hard to apply to. Over the next few weeks, Esther becomes depressed. She refuses to bathe, and she wears the same clothes over and over. Her dream was to become a poet, but now she can’t even write. She goes to the Doctor, asking for more sleeping pills; instead he referred her to a psychiatrist. The psychiatrist is Dr. Gordon. He believed that Esther would do well with electro-shock treatments. She went to one, and hated it. It terrified her. After this, Esther becomes obsessed with suicide. She even attempted suicide a couple of times, but each time she was unsuccessful. She tried hanging herself, drowning herself, and slitting her wrists. One day, she decided to take a bunch of sleeping pills, and she woke up a couple of days later in the hospital.

Leadership :: essays research papers

are in an election year, and it is during such time candidates running for office love to discuss subjects that are in the public eye. The latest topic among candidates stumping for political office is the decline of the American family. Many candidates address different aspects of this issue, but few politicians offer real solutions. I believe it is not the role of the federal government to legislate solutions for the problem's families face within our country today. This responsibility belongs to individual men who should work to protect and strengthen their family. Steve Farrar’s book, Point Man, takes on the issue of male leadership and the importance it plays in the home. He tackles the issue from a Biblical perspective; offering insight from God’s word throughout his book. The author writes, â€Å"If hundreds of thousands of men seriously began to lead their own homes, the impact on America would be far greater than one Christian man leading in the White House.à ¢â‚¬  Steve Farrar takes a hard hitting approach from the very beginning the book by stressing the important role men play in the lives of their families. They are the â€Å"Point men," who must take up the lead and guide their families through the war zone; protecting them from the enemy. Farrar shows the casualty list is real by listing the most recent statistics for divorce, and teenage pregnancy. The emphasis in the second chapter deals with, â€Å"Saving the boys.† Today’s little boys will grow to be tomorrow’s leaders, and husbands. He identifies the importance of a man spending time with his children, by emphasizing the significance of physical and emotional support a child needs from a parent. The author quickly shifts from a mans relationship with his children to the one he shares with his wife. He writes about how commitment has become cheap in our society, and is only kept if it is convenient. Farrar contrasts this attitude with the Biblical truth of lifelong commitment. A â€Å"One-Woman Kind of Man,† remains faithful by always considering what his eyes see and mind thinks about. He deals directly with the seriousness of adultery, choosing not to tip-toe around the subject like society has chosen to do. While dealing with this topic the author provides valuable insights of how men can guard against the pitfall of this sin. The two key chapters of this book have to do with a mans personal relationship with God.

Genetic Engineering ethics

Genes are what code particular traits and characteristics and are the influence to health and disease. Ongoing advances are now making It available for parents to genetically modify Implanted embryos aiding In the creation of ‘designer babies'. In my essay I am going to discuss the case of a Bristles couple that will have Britain's first designer baby. I will cover the ethical Issues regarding the topic of genetic engineering and also theories of Kantian Ethics and utilitarianism to Justify If genetic engineering is morally right.A British couple has bypassed strict laws in Britain for genetic screening by traveling o America and undergoing treatment which costs 80,000 in order to conceive their desired child, in the hope to save their sick 4-year-old son who is recovering from Leukemia. Experts at the Reproductive Genetics Institute based in Chicago did IVY Treatment on the mother and then screened embryos to find a good bone marrow match for the British couple's son, should h e relapse and need a transplant.Doctors will collect blood from the umbilical cord, which Is rich In stem cells that have the ability to repopulate bone marrow. This has been a controversial case where It Is questionable If science has pushed the boundaries too much The key ethical issues explored in this case include, whether it is fair for parents to manipulate the genes of their children for particular traits when the child themselves cannot give consent, does selecting for certain traits pose health risks that would have not been apparent otherwise and will new forms of inequality arise due to genetic aristocracy.The key ethical issue I am looking at is whether it is morally right for parents to be allowed to create designer babies, is it a step towards scientific success or the pushing of scientific boundaries? Kantian ethics was a theory developed by Emmanuel Kant (1724-1804), he believed In the respect for persons, that no one should be treated as a means to an end only. As R eaches and Reaches (2010) state, the only way human beings can have a moral goodness is to act from a good will as if it is a sense of duty.Can (2002) supports this by saying that Kant considered it a duty to treat people with respect because of their freedom and to encourage the pursuit of individual's ends because it has been their free choice. Therefore treating them as an end and never only as a means, as hat is considered as manipulating and using people to get to your desires. Another important part of Kantian Ethics was the idea of an action being applied universally.Christians, Fickler, McKee, Crusher and Woods (2009) state â€Å"what is right for one is right for all† (p. 15). According to Kant he believed that before you acted you would have to question whether you would apply this action universally and allow everyone to do It as well, If so the act would be accepted and If not the act would be disallowed. Reaches and Reaches (2010) support this by saying, † being a moral agent, hen, means gulden ones conduct by universal laws – moral rules that hold without exception in all circumstances† (p. 29). Undergoing genetic engineering, it is known that Kant believed that if an action was to be Justified it should be able to be applied universally. Applying this British couples action universally would mean that it would be Justified for every family having children to genetically modify their babies genes by using embryo screening technology. In this case it would be a good outcome as it allows security for both the parents and especially the 4-year-old son who could possibly have a relapse.However Kant would not agree to apply it universally as it would allow all couples to under go embryo screening where not only you can screen for genetic disease but also determine what gender, hair type, eye color type and height levels your child would be, there would be families who would abuse this scientific technology to create the most genetically superior child. Another reason why Kant would not support the actions of this British family is because he believed that you should never treat someone as a means to an end.Kant thought it was a duty to treat people with respect because of their freedom. However in the case the designer child has given no consent in the matter in being the savior child for the older son, incase he is in need of a transplant. Instead of the parents promoting the idea of letting their newborn child have a life where the respect of its own rights are more important, it now has to live a life knowing that its own internal body parts and organs will be used incase of a relapse for the sick sibling. Consequentially this child is therefore used as a means to an end.Although the designer child is promoting its siblings welfare and putting its own needs before its own, this child has had no freedom of hooch and the parents are solely thinking about the consequences and the positive outcomes this designer child will create. Kant would conclude that the parents of the designer baby are morally wrong and their actions weren't Justified. Utilitarianism takes a very different approach to Kantian ethics as it is essentially determined by what will produce the best consequences and increase overall happiness and the least amount of evil in the world.There are two main types of Utilitarianism, one is Classical Utilitarianism and the other is Rule Utilitarianism. The preferences between the two are that Act Utilitarian's Judge an action based on the consequences of it, whereas Rule Utilitarian's Judge the action as a rule and what would happen if everyone lived by it. However both forms can be summarized into three propositions. The first proposition is all actions can be Judged right or wrong, dependent on their consequences.Reaches and Reaches (2010) state that to determine whether an action is right or wrong you should look at the results and consequences of that action, if it ha s produced the most happiness for the greatest amount of people then therefore it is right and nothing else matters. Christians, Fickler, McKee, Crusher and Woods (2009) discuss the second proposition for utilitarianism as a calculation for the consequences of each option available and then question whether there is a greater amount of harm or greater amount of good in the lives that would be affected.Once actions have been Judged we then are morally obliged to choose the option with has the greatest amount of happiness and least amount of unhappiness. The third proposition urges that everybody happiness is stating â€Å"right actions are those that produce the greatest balance of happiness over unhappiness, with each person's happiness counted as equally important† (109). Looking at this case from a Utilitarian view, its shows to have very different perspectives than Kantian Ethics.The Utilitarianism approach supports the act of the British couple with creating a genetically modified child in the aid of their 4-year-old son, as they believe that actions should be Judged on their consequences. The act of which the British couple chose to make was to genetically screen and then choose an embryo with the perfect bone marrow gene to help save their son recovering from Leukemia should he need a transplant.The consequences of which this act has are to help save the life of the young 4-year-old child and create security for the family, knowing they would have two healthy children. Another reason why Utilitarian's will support the actions of this couple is because it has created the greatest amount of happiness. In this case the people who would be truly happy are the parents, as a sense of security has been created from the designer child and also the sick four- year-old son would be very happy as well as he gets to live a healthier life knowing he as the transplants available should he need them.However the only person who would be unhappy could be the desig ner child as it is being used without giving consent but that would not matter as Utilitarian's also believe that everyone's happiness is equal, so therefore no ones happiness is more important than the others. Utilitarian's are more concerned about the consequences of an action than the motives and intentions therefore the action of the parents creating a designer child would be considered morally right as the consequences of this action leads to a greater amount of happiness than unhappiness.From a Utilitarian perspective Parents would be considered morally right in allowing to create designer babies as it can be used to eradicate life threatening diseases that are identified in an embryo and also create a more powerful race where everyone can do what they set their mind which would lead to a greater amount of good in the lives of people. In conclusion, I have explored the ethical issues surrounding this case and whether it is morally right for parents to be allowed to create desi gner babies.Through the theories of Kantian Ethics and Utilitarianism I have come to form my own opinion that signer babies are unnecessary, although they may save lives it is impossible to justify who needs the designer baby and who doesn't. Kantian Ethics would oppose the creation of designer babies because it effectively neglects an individuals freedom and is something that can't be deemed as a universal rule and Utilitarianism supports it as the consequences create the greatest amount of happiness and least amount of unhappiness for the family.

United States as a World Superpower

Ashley Torgerson Dr. Brown International Relations 2nd May, 2012 United States as a World Superpower The rising to the status of world super power does not happen overnight. To explore the journey to the top, we must recognize the struggles and obstacles that were overcome. As Americans we can proudly say that we live in a country with globally recognized supremacy. As stated earlier, it was not an easy title to obtain. Looking back throughout history we can see specific examples of how we began our rise to power and what it has taken to preserve our power.Some of our more recent history has shown that many people are questioning how much longer we will be able to retain this power. I however feel strongly that America has the ability to remain a world superpower. America was not always seen as one of the world’s superpowers. Our rise to power was focused on a few distinct driving forces. These include the rise of capitalism, military dominance, and an economic boom all which occurred from Post war era such as World War II and the Cold War (Baker p. 10). All of these factors contributed to the gaining of America’s power.It is also important to look at the factors that gave America the ability to keep this power. Those influences were surrounded around America’s capability to become a dominate power in the international system, and maintaining a stable economy (Mandelbaum p. 213). History has shown many examples of countries rising and falling from power. Due to this many Americans feel they we are on a similar path. Contributing to this downward path is the increasing power of Asian and Middle Eastern (Bar p. 41). Of these countries China is recognized as one with the most potential.China has gained an increasing role in the world system through material capabilities, hard powers, and through human or social capabilities or soft powers. (Gilley p. 245) China’s biggest draw is its material capabilities because it has led the nation to become one the worlds fast growing industries. â€Å"During the three decades to 2010, China achieved perhaps the most rapid sustained rate of economic development in the history of the human species, with its real economy growing almost 40-fold between 1978 and 2010. † (Unz p. 12) While this shows the vast power of China’s economic domain, its soft powers cannot be over looked.The Chinese work force not only supports its internal demand for products but it also supports that of the hundreds of various countries the products are shipped too (Unz p. 11) Without a large skilled work force this may not be possible. From these reasons we can conclude that China is taking strides in the right direction of super power and in years to come may even surpass the United States. Although the crisis of power struggle is occurring, America refuses to go down without a fight. â€Å"The United States still has the world's strongest military. (Walt p. 6). Having a strong military no t only establishes the United States supreme power but it helps enforce to other countries that they have the ability to keep that power. With power comes a responsibilty. The United States military forces are often called upon to intervene in worldwide problems, demonstrating its dominance in international affairs. Aside from military intervention the United States plays a key role in international affairs through economic investment (Ferguson p. 23). Investment in a widespread of areas keeps the economy diverse.We see the effects of a diverse economy daily through products being marketable all around the world (Brzezinski p. 291). The United States has the available resources to provide for the world market. All of these factors go into making life easier in the United States, thus producing a society that is living longer and spending more money (Brzezinski p. 292-294). Ultimately these reasons secure the United States position as dominant world power. Based off of these various reasons I feel strongly that the United States has the capability to remain as a world superpower, not being surpassed by China.It is true that many factors go into determining a world power but these three stand out to me: economic stable, military power, and at the top of social and cultural end of the spectrum. While China may have the economic means to compete, they do not have the dominant military force the United States has. â€Å"United States is the only country with the means to invade multiple medium-size countries in other continents and still sustain very few casualties. No other country currently is even near having the ability to project military power with such force and range† (Internet Source).The combination of economic stability and military power has led to the United States large impact in the international system. Hegemonic responsibilities are always put on the world’s dominant power. The United States has dealt with these responsibilities for m any decades and has proven its ability to lead the world in a harmonious way. Anna Applebaum from the dWashington Post writes: â€Å"The United States is a superpower without a partner,† meaning that the United States has handled the world as a dominant power for this long and is not losing grasp of that. BibliographyAcademic Journals 1. Bar, Shmuel. â€Å"America's fading Middle East influence. † Policy Review 166 (2011): 41+. Academic OneFile. Web. 22 Mar. 2012. 2. Baker, Andrew. Constructing a post-war order: the rise of US hegemony and the origins of the Cold War. † CHOICE: Current Reviews for Academic Libraries Feb. 2012: 1129. Academic OneFile. Web. 22 Mar. 2012 3. Ferguson, Yale H. â€Å"Approaches to Defining ‘Empire' and Characterizing United States Influence in the Contemporary World. † International Studies Perspectives 9. 3 (2008): 272+. Academic OneFile. Web. 21 Mar. 012. 4. Gilley, Bruce. â€Å"Middle powers during great power transiti ons: China's rise and the future of Canada-US relations. † International Journal 66. 2 (2011): 245+. Academic OneFile. Web. 4 May 2012 5. Unz, Ron. â€Å"China's rise, America's fall: which superpower is more threatened by its ‘extractive elites'? † The American Conservative 11. 5 (2012): 12+. Academic OneFile. Web. 4 May 2012. 6. Walt, Stephen M. â€Å"The end of the American era. † The National Interest 116 (2011): 6+. Academic OneFile. Web. 4 May 2012. Books 7. Brzezinski, Zbigniew, and Brent Scowcroft.American and the World: conversations on the future of American foreign policy. New York: Basic Books, c2008, 291 p. 8. Mandelbaum, Michael. The frugal superpower: America’s global leadership in a cash-strapped era. 1st ed. New York: Public Affairs, c 2010, 213 p. Newspaper 9. ANNE APPLEBAUM. â€Å"Superpower without a Partner. ,† The Washington Post, November 24, 2009 Tuesday, Editorial Copy, Pg. A19 782 words Internet 10. Futurist, The. â⠂¬Å"Why The US Will Still be the Only Superpower in 2030. † typepad. N. p. , n. d. Web. 4 May 2012. http://futurist. typepad. com/my_weblog/2006/05/why_the_us_will. html